PR No-No #2 | Forgetting Who the Media Serves

The media doesn’t serve you — they serve their readers, listeners and viewers. When you pitch the media you have to think about how you will provide value to the media’s audience, but first you have to know who that audience is. It’s always important to familiarize yourself with the publication or program before you pitch. You don’t want to waste your time, nor the media’s, by creating and sending a pitch that will have no relevance to the outlet’s readers or viewers.

Tip: Try closing your pitch with a “teaser” designed to show the practical advice you or your client will provide.

By |2016-10-13T16:38:24+00:00March 30th, 2010|

About the Author:

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.

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