NEWS HOOKS It’s ‘plane’ simple

Today is all about plane safety. Unfortunately Germanwings plane crash has taken off all over headlines. It’s the worst crash in German history. Media contacts will need all kinds of experts who can discuss plane safety as they try to make sense of what’s happened. If you’ve personally survived a plane crash and you’re willing to share your experience, let your favorite media contacts know.

This is pretty much dominating the news today. I have a friend flying today and so it hits close to home as we all watch and wonder what’s happened.

When tragedy strikes, the news cycle is predictable: 1) making sense of what happened, 2) talking about how this affects society’s future, 3) talking with victims and families, easing emotions and feelings about what’s transpired.

So, while today is all about “what happened” tomorrow will be about the future. Right now media friends need plane safety experts. Tomorrow, they might need counselors and people with personal experience surrounding crashes and the plane industry overall. Keep your tips simple and straight forward as the media will be busy dealing with this unfolding story.



By |2016-10-13T16:38:02+00:00March 24th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at

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