Fall of the Roman Empire

I knew we were headed toward societal demise like the fall of the Roman Empire in 2002 when I watched “Most Extreme Elimination Challenge,” a muddy dubbed Japanese TV competition show. While studying world history in college, I turned to my college room mate and said, “If you look, America could be the next Roman Empire.” According to Ben Carson, we’re in more danger of becoming Nazi Germany. War references are great clues to news hooks for your sound bites, stories, stats and self reflection.

Take the war reference and reflect on how you feel. If you’re a public person, sharpen your sound bite tools. Your words can be headline news of the day, like Carson’s. Did you truly choose what you said publicly? Looks like even Carson’s own team is wishing he’d find another go-to reference than Nazi Germany. I recommend the Roman Empire — most have less emotional attachment to the Roman Empire than Nazi Germany. My operative word being most. It’s all relative.

Let’s see what other war references are in the news today for your own reflection and predictions both in your personal journals and your public statements, sound bites and media pitching:

I admit freely to watching ‘low vibration‘ TV shows.  It’s like the current version of gladiators. Hey, grab me a soda and pass the chips. We’re about to watch this #$%^ go down. (I’m talking about the presidential run. Not our society. Shooo.)

By | 2016-10-13T16:37:51+00:00 October 9th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at SearchPressKits.com.

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