Dog Days of PR

Rrrrrrounding Up Media Coverage For a New Nonprofit or Small Business

Some of you have already listened to this hour long PR session at PitchRate’s PR Happy Hour on how to publicize a new nonprofit or small business. However, it’s back by popular demand so those of you wagging your tails in anticipation, here you go …

Teleseminar with Wasabi Publicity’s Chief Creative Officer, Michelle Tennant Nicholson — On Monday, January 30th, Wasabi Publicity’s Chief Creative Officer, Michelle Tennant Nicholson, advised Danielle Winkelman, founder of Blue Ridge Husky Rescue, on how to publicize her new nonprofit in a PR Happy Hour about: “The Dog Days of PR!”

Most people starting a new business or organizing a community nonprofit aren’t sure how to tell the media about their new venture. Do you send a press release? What’s necessary to get noticed online? Rrrrrrrounding up great PR can be rrrrrrough… unless you have dog treats you can share with the media!

If you want to tame the wild wolves of the Internet or bark your way to media mentions, be sure to SIT… STAY… and get rewarded as Michelle and Danielle yip about what makes the media growl with excitement. You’ll be top dog in PR when you learn:

* How to get the media to SIT at your events

* What to BARK when communicating with TV stations, radio producers, magazine editors and newspaper journalists

* The secret TREAT you can give the media so they learn RECALL and come back to you again and again

* How to DIG great online PR

* And much, much more!


Filed under: Topics, Uncategorized Tagged: blue ridge husky rescue, danielle winkelman, launching a new nonprofit, michelle tennant, PR for nonprofits, PR for small business, pr hounds, siberian husky, smokey

By |2016-10-13T16:38:10+00:00February 16th, 2012|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at

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