Imagine this: you walk into a Starbucks, place your order, and every possible thing goes wrong: The server was rude, they give you the wrong drink, there’s no more creamer in the canister, and they even misspell your name on the cup. You, the customer, are obviously frustrated and this experience taints your view [...]
Watch this highlight video from Arielle Ford’s interview with Michelle Tennant, Chief Creative Officer of Wasabi Publicity. Arielle is THE publicist who turned Deepak Chopra, Jack Canfield and many more luminaries into household names. In this clip, Arielle shares a very important message about how she turned a client’s challenge into an [...]
Watch this highlight video from Arielle Ford’s interview with Michelle Tennant, Chief Creative Officer of Wasabi Publicity. Arielle is THE publicist who turned Deepak Chopra, Jack Canfield and many more luminaries into household names. In this clip, Arielle discusses how Jack Canfield and Mark Victor Hansen’s commitment to give back landed them [...]
Watch this highlight video from Arielle Ford’s interview with Michelle Tennant, Chief Creative Officer of Wasabi Publicity. Arielle is THE publicist who turned Deepak Chopra, Jack Canfield and many more luminaries into household names. In this clip, Arielle shares how her love of busting myths landed Deepak Chopra his first national TV [...]
Watch this highlight video from Arielle Ford’s interview with Michelle Tennant, Chief Creative Officer of Wasabi Publicity. Arielle is THE publicist who turned Deepak Chopra, Jack Canfield and many more luminaries into household names. In this clip, Arielle shares the ONE thing her clients that became household names did that her other [...]
If you want to build a platform for yourself, company or cause, media coverage is the best and most cost-effective way to make that happen. Not only does media coverage increase your awareness, it establishes and builds your credibility; something ads can’t do. When people hear you being interviewed [...]
With thousands of media channels competing for your attention, how can you gauge the value of getting mentioned or interviewed on TV, radio, print, or online media? PR is a game where anything is possible and the sky’s the limit. We’ve landed exposure for our clients in top media from Oprah to CNN to [...]
We are all born with survival instincts, some of which just boil down to common sense, right? Come out of the rain, look both ways before crossing, take a deep breath. However, sometimes in the heat of a situation, we completely forget to use that instinct. We’re so busy being clever and analytical and [...]
Over-thinking causes entrepreneurs to get stuck at every stage of their businesses. Often times it’s the reason that people don’t get started in the first place. Anxiety caused by thinking too much can keep us immobilized. The most common form of this insanity is DDS (Doomsday Syndrome): obsessive worrying about how things could go [...]
It’s not easy to stop a habit you’ve had for many years. I recently wrote a post about one of our biggest assets that can also be the thing that trips us up and gets us stuck: our minds. We easily (often unknowingly) let our repetitive, fixated, circular brain noise dominate our world and [...]
