About Drew Gerber

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.

How To Land Big Fish PR Placements… And Beat Our Record

By | 2017-07-21T14:16:45+00:00 July 21st, 2017|

One of the things I love most about my life is talking to potential clients, and what I have found is they all pretty much want the same thing: national media coverage with recognizable high level venues such as CNN, Fast Company, O The Oprah Magazine, Dr. Oz, etc. Nothing establishes credibility and increases awareness [...]

Take Your Business To The Next Level With Breaking News

By | 2017-07-17T13:09:44+00:00 July 17th, 2017|

Breaking news is what drives the media; and whether it be national or world events, politics, major scientific breakthroughs or entertainment news about celebrities or sports stars, tying your pitches to the news can be a very effective way to grab the media’s attention for your business. What’s great about breaking news is it answers [...]

Videos: Size IS everything

By | 2016-10-13T16:37:50+00:00 August 30th, 2016|

When it comes to videos, size does matter. But in this case, the smaller, the better - and if you don’t believe me, just take a look around your social media landscape. Whether it’s Vine, Twitter, Snapchat, or Facebook, all viral hits stick to these two golden rules: 1 Captivating stories that move [...]

Be Digital… AND Authentic

By | 2016-10-13T16:37:50+00:00 August 25th, 2016|

Storytelling and showcasing has never been easier than it is today. In this digital age, you and your brand can reach out effortlessly. I love the sheer prospect of this! Because now all you need is the power of video. The possibilities are endless for your story to shine through. If you choose [...]

How Media Find and Choose Their Sources #BLAB

By | 2016-10-13T16:37:50+00:00 May 5th, 2016|

Understanding the media is a necessity for any successful PR campaign. Yet the landscape changes, evolves and adapts incredibly quickly. Even though the media’s needs may not change drastically, the way they go about finding and evaluating their sources certainly does. To better understand how the media find and choose their sources, Wasabi Publicity asked [...]

The Value Has It

By | 2016-10-13T16:38:02+00:00 March 24th, 2015|

Millions of Americans gather together in February for the annual tradition of watching the Super Bowl. Many of us have also become accustomed to anticipating the slew of all-new commercials advertisers put together specifically to premier on the big game day… but there was something very special and different about this year’s commercials. Did you [...]

How We Turned Gossip into Client Gold #FastCompany

By | 2016-10-13T16:38:03+00:00 March 17th, 2015|

By Harrison Metzger (Photo Credit: Nicola Romagna) Wasabi recently landed a placement in Fast Company, a major business publication read by top C-suite leaders and decision-makers, for our longtime client Landmark. The placement came from an incoming lead via ProfNet, and as is so often the case, was the result of two factors coming together [...]

PR For Realtors: Making The Most Of Your Media Moment

By | 2016-10-13T16:38:05+00:00 October 16th, 2014|

The business of buying and selling commercial real estate requires excellent sales skills. Brokers negotiate complex deals worth millions of dollars, often in a competitive climate. So you are an expert at sales and well versed in the details of closing lucrative deals for shopping centers, office complexes and industrial sites. That’s the good news. [...]