About Drew Gerber

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.

How Media Find and Choose Their Sources #BLAB

By | 2016-10-13T16:37:50+00:00 May 5th, 2016|

Understanding the media is a necessity for any successful PR campaign. Yet the landscape changes, evolves and adapts incredibly quickly. Even though the media’s needs may not change drastically, the way they go about finding and evaluating their sources certainly does. To better understand how the media find and choose their sources, Wasabi Publicity asked [...]

The Value Has It

By | 2016-10-13T16:38:02+00:00 March 24th, 2015|

Millions of Americans gather together in February for the annual tradition of watching the Super Bowl. Many of us have also become accustomed to anticipating the slew of all-new commercials advertisers put together specifically to premier on the big game day… but there was something very special and different about this year’s commercials. Did you [...]

How We Turned Gossip into Client Gold #FastCompany

By | 2016-10-13T16:38:03+00:00 March 17th, 2015|

By Harrison Metzger (Photo Credit: Nicola Romagna) Wasabi recently landed a placement in Fast Company, a major business publication read by top C-suite leaders and decision-makers, for our longtime client Landmark. The placement came from an incoming lead via ProfNet, and as is so often the case, was the result of two factors coming together [...]

PR For Realtors: Making The Most Of Your Media Moment

By | 2016-10-13T16:38:05+00:00 October 16th, 2014|

The business of buying and selling commercial real estate requires excellent sales skills. Brokers negotiate complex deals worth millions of dollars, often in a competitive climate. So you are an expert at sales and well versed in the details of closing lucrative deals for shopping centers, office complexes and industrial sites. That’s the good news. [...]

What sells a house… helps sell YOU!

By | 2016-10-13T16:38:05+00:00 October 2nd, 2014|

What sells a house… helps sell YOU! The most important selling point of any property is location. And it is equally important when you are trying to sell yourself. Most real estate agents and brokers fail to see that the equivalent of beachfront property for selling themselves is right in front of them every day. [...]

5 Tips To Get Some Love From Bloggers

By | 2017-08-11T11:00:08+00:00 September 24th, 2014|

When it comes to promoting your book you can’t forget about bloggers. Successful bloggers have a targeted and engaged audience that you would love the opportunity to reach out to. Whether it’s self-help, green-living, finance — you name it — the people who follow these blogs look to the blogger as someone who represents their [...]

List Building 101: 4 Easy To Follow Tips On Building Your Email List For Your Book

By | 2017-08-11T11:00:08+00:00 September 17th, 2014|

Dr. Bradley Nelson - a holistic physician who treats physical pain, disease, mental and emotional problems by releasing trapped emotions, the unseen emotional baggage we all carry from hurtful life experiences - hired Wasabi Publicity to launch both a traditional media campaign and build up his social media presence to promote a special live event [...]

How To Leverage Media Coverage to Grow Your Business

By | 2017-08-11T11:00:08+00:00 September 10th, 2014|

There’s no question you aspire to take your business to the next level. But where the doubt lies is in how to do it. You may have tried networking, Internet marketing or advertising only to come out in the end with fewer clients than you expected and more expenses than you anticipated. You want to [...]

Christmas in July

By | 2016-10-13T16:38:09+00:00 May 17th, 2012|

Well, it’s not really July yet, but it is time to think about the holiday season if you’re pitching glossy, national print magazines. I like to prepare a “round-up” of current clients and story ideas I have available for my media friends. Once I start working directly with the media contact, I then customize the [...]