A Love Potion for the Media

love_potionI’ve worked at building relationships with the media for years and over that time I’ve come to realize that there’s no real short-cuts. What works with journalists are the same basic  rules we all learned in kindergarten. To open the media flood gates and become a sought-after expert, follow those same basic rules for building relationships and you’ll be a great media expert.

To get you started, here’s a few simple tips:

  • Early bird gets the worm. When the media contacts you, get back to them ASAP! Make it a high priority and never take more than 24 hours. Even on weekends.
  • Pitch requests that relate to your area of expertise. You’d think this was obvious, but it bears repeating. Stick close to home when pitching and your credibility will shine through.
  • Give the media what they want not what you want. To be a great interview, you need to be a great listener. When talking to a journalist, listen closely to what they’re saying and what they’re asking – don’t force your agenda. Allow things to develop organically. As a lesson in what not to do, here’s a link to one of my favorite crash-and-burn interviews  – Terry Gross from Fresh Air interviewing Gene Simmons from the band KISS. I squirm in my chair every time I listen to it!
  • Send journalists articles, stats and research to help them with their story. You’re the expert and you’ve done a lot of research in your field. Share relevant information and help your interviewer shine. Do that and you ensure that you’ll get call-backs!
By | 2016-10-13T16:38:26+00:00 September 23rd, 2009|

About the Author:

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.

2 Comments

  1. Lisa Wynn September 24, 2009 at 4:06 pm - Reply

    So true! My challenge is getting my CLIENTS to understand what we need to understand about the media, what they want, what is “newsworthy” etc.
    I should show them this article..

  2. Keeping the Love Alive « Publicity Buzz September 28, 2009 at 1:23 pm - Reply

    […] 28, 2009 Once your “Love Potion” has taken effect—that is, once you have a journalist’s attention– here are a few tips on […]

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