We often hear the question:
“Is traditional media still relevant when there are so many podcasts, influencers, and paid options out there?”
Our answer? A resounding yes.
Just take a look at our new client, Dr. Kirsten Harrison, recently featured in the iconic outlet Parade in the article 6 Signs Someone Is Using You, According to a Psychologist, which our team placed for her inside her first month working with Wasabi Publicity, Inc.
Our client, Dr. Kirsten Harrison, featured in Parade.
If you’re wondering why Parade still matters — let’s go back a bit.
Parade was once the holy grail of American media placements. Back in the day, it came tucked inside the Sunday newspaper in millions of homes across the country. It shaped culture, drove watercooler conversations, and was one of the most widely read publications in the U.S.
And while print has evolved, Parade remains powerful.
Today, its online presence dominates SEO rankings, with articles that show up on the first page of Google search results for all kinds of lifestyle, psychology, and relationship topics. When an expert like Dr. Harrison is quoted in Parade, her name doesn’t just land in a glossy outlet — it becomes discoverable. It shows up in search. It travels.
And perhaps most importantly:
Podcast hosts, producers, and influencers look to traditional press for trusted voices.
Earned media in legacy outlets like Parade, Forbes, Psychology Today, or The New York Times signals to other media professionals: this person is vetted.
That’s why we prioritize traditional media relationships. We don’t just pitch stories — we pitch long-term credibility. Our job is to place our clients in outlets that build trust, spark momentum, and position them as go-to sources.
For Dr. Harrison, this Parade piece isn’t just a media “hit.” It’s a turning point — a signal that she’s now part of the national conversation.
And that’s what we do at Wasabi Publicity:
We help experts step into the spotlight, not just once — but in a way that opens doors again and again.
Ready to be part of the national conversation?
Schedule a free strategy call to learn how we can help you join the conversations that matter most.
