Why Every Podcast Matters

As an author, you might be tempted to aim for the big-name podcasts with massive audiences. While those high-profile appearances are undoubtedly valuable, don’t underestimate the power of smaller podcasts. In fact, participating in a variety of podcasts, regardless of their size, can offer numerous benefits for your book promotion and personal brand. 🙌

Appearing on different podcasts allows you to reach a more diverse audience. Each podcast, no matter its size, has a unique listener base. By engaging with various podcasts, you can tap into different segments of the population, expanding your reach beyond your usual circles. This diversity can lead to new fans, followers, and readers who might not have discovered you otherwise.

Every podcast appearance is an opportunity to hone your speaking skills. Smaller podcasts provide a less intimidating environment to practice your delivery, refine your message, and experiment with different storytelling techniques. The more you practice, the more confident and effective you’ll become in conveying your message, making you better prepared for larger platforms when the opportunity arises.

Podcast hosts often have strong connections within their niche communities. By appearing on smaller podcasts, you can build valuable relationships with hosts who are passionate about your topic. These relationships can lead to future opportunities, collaborations, and recommendations. A host who is enthusiastic about your book can become a powerful advocate for your work, spreading the word within their network.

Smaller podcasts often cater to highly specific niches. While their overall audience might be smaller, the listeners are typically more engaged and invested in the topic. This means your message can resonate more deeply and have a greater impact. Engaging with a niche audience can lead to higher conversion rates, as the listeners are more likely to be genuinely interested in your book’s subject matter.

Being featured on a wide range of podcasts, including smaller ones, enhances your credibility and visibility. It shows that you are an active participant in the community and are willing to engage with audiences of all sizes. This can make you more appealing to larger podcasts and media outlets, as it demonstrates your commitment to spreading your message.

Every podcast episode you appear on is an opportunity to improve your online presence. Podcast episodes often include show notes, transcripts, and links back to your website or social media profiles. These backlinks can boost your SEO, making it easier for potential readers to find you online. Additionally, the more your name appears in different contexts, the more recognizable and authoritative you become in your field.

Each podcast appearance provides content that you can repurpose across your platforms. Share clips, quotes, and links from your podcast episodes on your social media, blog, or newsletter. This not only helps promote the podcast but also provides valuable content for your audience, keeping them engaged and informed about your activities.

Podcast appearances are typically free and provide an excellent return on investment. Unlike traditional advertising, podcast interviews allow you to share your story and insights in a more personal and engaging way. This cost-effective promotion can lead to increased book sales and a growing audience without the need for a significant marketing budget.

Our client Dr. Bradley Nelson on the Less Stressed Life Podcast with Christa Biegler

Participating in podcasts of all sizes is a smart and effective strategy for authors looking to promote their books and build their personal brand. Smaller podcasts offer unique opportunities for niche engagement, relationship building, and honing your speaking skills. By embracing a diverse range of podcast appearances, you can maximize your reach, enhance your credibility, and ultimately achieve greater success as an author. So, don’t overlook the smaller podcasts—they can make a big difference in your journey.

And in case you need some help with your PR/Marketing journey, feel free to reach out. I’m here to help. 🤝