PR: Are you a guest, guest expert, or expert?

By |2022-01-20T16:33:22-05:00March 17th, 2021|

Recently I was pitching a guest booker with national TV. She asked, "Is he a guest, guest expert, or expert?" In this blog post, I'll explore what this guest booker meant by this question so you too can benefit from earned editorial news coverage of your expertise, book, nonprofit, organization, or business. I have called [...]