Spring Clean Your PR

It’s that time of year again when everyone is spring cleaning. Are you? Well, even if you’re not think about angles that could land you choice media coverage. We pitched our client Pamela Yellen, who teaches financial self-sufficiency, around a ‘spring clean your budget’ angle and Fox Business picked it up. You never know what a little clean-up job can uncover. Turn over a new leaf and spring-clean your PR. I did so and even found the above lovely photo of Pamela with Richard Branson. (Don’t you just love looking at old photo albums?!)

Filed under: Topics Tagged: Fox Business, how to do PR, pamela yellen, pitch angles, PR, spring clean, wasabi publicity

By Michelle Tennant|2016-10-13T16:38:08-04:00April 15th, 2013|

About the Author: Michelle Tennant

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 30+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at Psychology Today. Check out the clients she's currently pitching at SearchPressKits.com.