MONTH 2: Pitching the Media
Attend LIVE as we present Clayton’s completed online press kit and go to work creating his media pitches. The two most important questions for the media are:
1) Why should they care?
2) Why should they care now?
This month we are discussing and creating pitches that naturally tie into the current news cycle, seasonal news, or what people care about most.
In the training calls this month, Michelle will cover:
- How to pitch yourself in three sentences or less
- The meat of your pitch
- Perfect pitch formulas
- Subject line secrets
1/8/21: Pitching the Media Workshop (with Q&A)
1/15/21: Clayton’s Online Press Kit and Pitch Creation
All calls are at 10:00 AM PST / 1:00 PM EST and will be recorded.