You don’t need to hire a PR agency to start getting visible — but you do need to be prepared when the opportunity comes. Whether you’re pitching yourself to a podcast, getting asked for a bio, or someone wants to feature your business in an article, having a few key materials ready can make all the difference between momentum and missed chances.

This is your PR starter kit — the essentials every business owner should have ready, even before you think you’re “ready for PR.”

1.

A Clear, Updated Bio

You’ll use this everywhere — in podcast pitches, guest blog intros, speaking applications, and on your website. The key is having one that’s:

  • Short (think 2–4 sentences max)

  • Easy to read aloud or quote

  • Focused on who you help and why it matters

Bonus: Have a longer version (1–2 paragraphs) on hand for media or formal features. But always keep a short version ready to drop in a DM or email.

2.

A High-Quality Headshot

You don’t need a glossy studio shoot, but you do need a professional, clear photo that reflects your brand. Ideally:

  • Shot in good natural light

  • You’re looking at the camera, no filters

  • Not a cropped wedding or phone selfie

Why it matters: If you’re featured or invited on a podcast, they’ll often ask for a headshot. You want one that makes you look like someone they want to feature.

3.

A Solid “About” Page or Founder Section on Your Website

People will Google you — and your website should back you up.

Make sure your “About” page tells a short version of your story, your credibility, and your mission. Don’t overthink it — just make it authentic and easy to understand. Add a few key wins or relevant background details if you have them.

If you don’t have a site yet, even a one-page landing page with your core info and contact details is better than nothing.

4.

A Positioning Statement

This is a one-liner that answers: What do you do, who do you help, and why should someone care?

Think of it like your media-ready elevator pitch. For example:

“I help founders turn their story into a brand people trust — without relying on paid ads or complicated funnels.”

It’s the sentence you’d use at the end of a podcast when they ask, “So tell us where people can learn more about what you do.”

Write one that sounds like you — and practice saying it naturally.

5.

2–3 Topics You Can Speak On Easily

What could you talk about tomorrow on a podcast, at an event, or in a media interview?

Come up with a short list of talking points or topic ideas that align with your expertise, your message, and your audience. You don’t need to script them — just know your strengths and how they connect to the value you bring.

Bonus: Turn these into bullet points on a simple speaker/media one-sheet if you want to go the extra mile.

6.

A Way to Capture Interest

If someone listens to your podcast interview or reads your article and wants to know more — where should they go?

Have a clear, simple CTA (call to action) ready. That might be:

  • A free resource or lead magnet

  • A newsletter sign-up

  • A landing page just for media or podcast listeners

  • Your social media or contact page

Whatever it is, make it intentional. Don’t send people into a dead end.

If you’re waiting to “feel ready” for visibility, don’t. Just make sure you’re prepared for it. This PR Starter Kit helps you do exactly that — without overcomplicating things or hiring a team.

And once you have these basics in place, you’ll be able to say yes to opportunities faster, pitch with more confidence, and start building the kind of visibility that grows with you.

No matter where you’re starting from, the best time to get ready is now.

If you need guidance with your PR/Marketing journey, feel free to reach out. I’m here to help.