Today’s Dictionary.com Word of the Day is: Lachrymose, meaning cry baby, or rather, given to shedding tears readily; tearful. When you see public figures crying you’ve got an instant news hook. Let’s see who’s crying today.
> Ashley Madison and their members seeking adultery like Casey Anthony prosecutor Jeff Ashton,
> Subway franchise now that front man Jared Fogle involved in horrific crimes against children,
> One Direction fans cry over group’s split,
> People fear stock market crash (again),
> Anyone with an “anchor baby,”
> Church-goers aren’t even safe these days; elderly woman gets beaten,
> Washington fights massive wildfires,
but you know who isn’t crying? People saved by three Americans who stop a gunman in a train attack. France honors them the highest award for bravery.
Whether you see tears or cheers, that’s a news hook so include them in your media pitching today.