Journalists are working on endless stories that create our world. Those stories shape our thoughts, determine our actions, and can even influence our feelings. While journalists are always on the lookout for new perspectives that shake up the status quo, they often end up with the same ol’, same ol’.

We’re here to change that.

When the media comes knocking, we’re committed to providing them with engaging sources with unique ideas to share; experts that bring new points of view to transform the conversation and create a ripple effect.

Their audiences are eager to hear your perspective, which showcases you as a thought-leader ready to make waves.

Case Study: Financial Security Expert and Author, Pamela Yellen

Opportunity: U.S. News & World Report was looking for tips on conservative ways to lock away wealth for the future.

Solution: The media have their own timetable for when they need experts. In order to help Pamela Yellen be a top-of-mind, go-to resource for reporters and journalists, the Wasabi Publicity team crafted a professional online press kit so she would be media ready whenever the right opportunity arose. PDF press kits work sometimes but they have major weaknesses, including not easily allowing media to grab text and images, which forces them to call and email to chase down the materials they need.

Having an online press kit paid off for Pamela when a US News & World Report journalist contacted Wasabi Publicity looking for a financial expert to provide tips for an article due within just a few days. Wasabi Publicity had all of Pamela’s materials on hand to provide the journalist with exactly what she needed—fast—scoring Pamela a major media placement.

Result: Placement in US News & World Report

Summary: Online Press Kit + Timely Response = Major Media Placement

Where Your Expertise Comes In

Your well-established platform is ready for prime time.

• You … value genuine discussions about pressing issues.
• You … are a respected expert in your field.
• You … have a message that inspires change.

You’re no stranger to the PR world and you know how the media dance works. You’re ready for the media spotlight and want the right opportunities to come to you.

We’ve created a win-win-win!

• You get: well-targeted opportunities at a fraction of the cost of any other PR campaign.
• The media gets: more unique experts with a powerful message to share.
• We get: to shape the conversation and make a positive impact in the world.

Curious? Let’s take a closer look.

Case Study: Holistic Physician and Author, Dr. Bradley Nelson

Opportunity: Reader’s Digest requested a credentialed psychologist or medical doctor/specialist to explain the mental health benefits of “true forgiveness” and recommend ways to make this very difficult process easier.

Solution: Wasabi Publicity built a strong online press kit for Dr. Brad, turning his extensive materials into an engaging and highly functional resource for the media. Having all that the media needs in one place the moment they need an expert is half the battle. From there, our publicists keep their fingers on the pulse of incoming media requests so we can respond at a moment’s notice to provide our experts as just the right resource at just the right time.

That’s what happened here for Dr. Brad. We received an incoming lead from Reader’s Digest and had all the materials at the ready to pitch Dr. Bradley Nelson as the ideal expert for their upcoming story. We translated his expertise into relevant, audience-friendly tips that were just the right fit for the venue and secured the placement.

Result: Placement in Reader’s Digest

Summary: Online Press Kit + Timely, Tip-Oriented Pitch = Perfect Media Match

How Is This Different?

Our PR package is designed to clearly distinguish you from the crowd, get you in front of the people that should know about you, and take your platform to the next level. We develop your campaign and create a clear path so every action we take moves you closer to where you want to go.

We provide what you need to be a go-to resource, and when the media needs your expertise, we pitch you directly to them.

Case Study: Communication/Leadership Consultant and Author, Anne Grady

Opportunity: Fast Company was looking for a workplace expert to share habits or beliefs that hold you back at work.

Solution: Sometimes a ready-to-use quote from a trusted expert is all the media needs to fill an immediate need. That was the case with an incoming request from a journalist working on an article for Fast Company. Wasabi Publicity created a strong online press kit for Anne Grady, including housing a wealth of Anne’s materials on the internal client-and-team-only press kit server so that all her resources were on hand to respond to media requests.

Wasabi had digital copies of Anne’s books at the ready and we provided a relevant quote in response to the journalist’s request the moment she needed it, scoring Anne a powerful placement in Fast Company.

Result: Placement in Fast Company

Summary: Ready-to-Use Quote + Timely Response = Major Media Placement

A Good Match

If you’re looking for a PR company to support you in making a difference, we make it easy, from start to finish.

Wow the media with your expertise, as you shape the conversation and make the difference you are committed to making.

Together, let’s change the publicity conversation.