Dr. Bradley Nelson – a holistic physician who treats physical pain, disease, mental and emotional problems by releasing trapped emotions, the unseen emotional baggage we all carry from hurtful life experiences – hired Wasabi Publicity to launch both a traditional media campaign and build up his social media presence to promote a special live event in Barcelona, Spain, and to be able to share his knowledge with Spanish-speaking people across the world.
In addition to receiving a large amount of responses from both the mainstream media and the Mind-Body-Spirit media, our team sprang into action to engage fans by creating a new Facebook fan page for Dr. Brad that attracted over 73,000 Spanish-speaking fans and readers.
Because Facebook fans love visuals and will share them with their friends, Wasabi created branded images that visually communicated the benefits of Dr. Brad’s work, creating awareness without spending valuable advertising bucks.
The example above was shared 1,169 times and seen by over 51,000 people without spending a single penny on advertising. How’s that for going viral?
In addition, Wasabi developed a custom app tab on Dr. Brad’s Facebook fan page that offered his book as a giveaway. Facebook users love freebies! As of the date of the screen capture above, 9,990 people had signed up for this free offer through Facebook. That’s a conversion rate of over 13.5%. How’s that for lead generation!
Using your book as a free offer to build a list of interested buyers, otherwise known as lead generation, is nothing new; but it is a great way to spread the word to a targeted audience about an upcoming book launch, live event, online course, or new product you are offering. Here are four easy to follow tips on creating your lead-gen campaign:
1. Design your offer…
…social media assets, and social media content with your target audience in mind. The more congruent your materials are to the interests of your target market, the more likely they will be to engage with you and take you up on your offer.
2. Limit the amount of information you collect
in your offer for maximum conversion. Collecting a first name and an email address is usually sufficient when list building. Each additional required field in an offer form will often reduce your conversion rate (the number or percentage of submissions compared to the total number of new visitors on your offer page).
3. Be specific about the deliverable
in your offer. Is it a PDF or something else? How many pages is it? Is it the whole book or just a chapter or two? Being specific allows those who see your offer to make an informed decision and avoids them feeling duped or deceived later on.
4. Make sure your offer delivers the promised receivable immediately.
Using a reliable email marketing platform, such as MailChimp, Aweber, or Infusionsoft, ensures your offer is delivered reliably and immediately.
For more ways to build your lead generation system and promote your book, check out www.SmartBookPR.com
