Podcasts have become the dominant form of media coverage. Whether you’re featured on a popular show or hosting your own, brevity and impact are crucial. While you might not face the same rigid time constraints as live TV or radio, attention spans remain short, and your ability to deliver concise, powerful messages is paramount. 🗣

Our client Ken Honda on the School of Greatness Podcast with Lewis Howes

Before you step in front of the microphone, take time to understand the podcast you’ll be appearing on. Who is the target audience? What topics are typically covered? Listen to a few episodes to get a feel for the show’s tone and pacing. This will help you tailor your message to the listeners and align with the host’s style.

Identify the main points you want to communicate during the interview. Aim for two to three key messages that are clear, concise, and impactful. Think about the core takeaways you want the audience to remember. This will help you stay focused and ensure your contributions are meaningful.

Stories and examples are powerful tools for engaging listeners. Prepare a few anecdotes that illustrate your key messages. Real-life examples make your points more relatable and memorable. Plus, they can break up the conversation and add a personal touch.

While podcasts are more flexible than live TV or radio, it’s still important to be concise. Practice delivering your key messages in a clear and succinct manner. Avoid rambling and stay on topic. Remember, the goal is to keep the audience engaged and interested.

Think about potential questions the host might ask and prepare your responses. This doesn’t mean memorizing answers, but rather having a clear idea of how you’ll address common queries. This preparation can help you feel more confident and reduce the likelihood of being caught off guard.

Technical issues can derail a great interview. Ensure your equipment is in good working order. Use a quality microphone and headphones, and find a quiet space to record. Test your setup beforehand to avoid any last-minute glitches.

Authenticity resonates with listeners. Don’t try to be someone you’re not. Let your personality shine through and speak naturally. Audiences appreciate genuine conversations and are more likely to connect with you if you’re being yourself.

A podcast interview is a conversation, not a monologue. Engage with the host and listen actively to their questions and comments. This interaction can lead to a more dynamic and interesting discussion. Plus, building rapport with the host can enhance the overall quality of the episode.

Once the episode is live, share it with your network. Promote it on social media, your website, and through email newsletters. This not only helps the podcast gain more listeners but also positions you as an authority in your field.

After the recording, send a thank-you note to the host. Express your appreciation for the opportunity and offer to promote the episode. Maintaining a good relationship with the host can lead to future opportunities and collaborations.

Preparing for a podcast appearance doesn’t have to be daunting. With a bit of preparation and practice, you can deliver compelling and impactful messages that resonate with listeners. So, get ready, and let your voice be heard!

And in case you need some help with your PR/Marketing journey, feel free to reach out. I’m here to help. 🤝