You – or your company – make a difference. You have a book, product or service that changes people’s lives. Period. What you lack in PR savvy, you make up for in passion. Yet you know that PR is the key – and if you learned how to navigate the ever-changing media landscape, you could make a bigger difference.
Perhaps you don’t quite “get” PR yet, or how it fits into your overall marketing plan. That’s one reason why you’re particularly interested in this proposal. You know you need to find the right way to speak about you, your products and services to the media, because they are your target market. You understand their behavior and psychology is critical to your commitment. But you need to focus on actions that produce the results; not spinning your wheel with no traction.
That’s where Wasabi Publicity comes in.
You’ve likely stumbled upon this proposal because you’re familiar with Wasabi Publicity’s successes: Our huge London splash landing the Daily Mail, Metro, London Live, International Business Times, and more; landing a client on Dr. Phil within 8 hrs of receiving the signed contract; building a Facebook community of 89K engaged fans within months; launching a web series that garnered XXK views within the first month…
In other words, we create PR campaigns that get people talking about our clients. And the process behind our thinking is the basis of a new program: The PR Influencer. For this program, we’ve broken down our process into 5 distinct elements, and will work closely with you throughout each one. But there is a slight caveat: we can only take on 20 new clients. So we encourage you to take a moment to read through the whole proposal, and then decide whether the offer is right for you.
The PR Influencer is structured according to the 5 elements of PR: Understanding, Messaging, Pitching, Creating and Interviewing. Each element has its own set of deliverables and desired outcomes.
Here is a description of the program’s structure and constituent pieces: