Thinking about doing PR yourself might seem overwhelming, but with a little support and guidance, anyone can be successful.

Our DIY PR option is an affordable, customized service where you choose what serves you best. We will partner with you to provide clarity and plan your PR campaign, ensuring you invest your time and money wisely. Think of us as your own personal PR Virtual Assistant available at your beck and call!



We each have strengths and weaknesses.

We’re all different. Each of us has strengths and weaknesses, and knowing those makes everything easier in life and business. PR is no exception. We believe the most successful people are those who set up their lives to do the things they enjoy the most, and partner with others to do the tasks they don’t.

Anything that takes you away from your sweet-spot skillset is likely worth relegating to someone whose passion and expertise align with that task. So, when designing your PR campaign, the first question you should ask yourself is, “What do I love to do?”

Love doing a deep dive into the best way to present your message to the media? Love doing research to find your perfect media match? Or maybe you love serving the media, building relationships that last decades. In our opinion, figuring out what you love is the key to a successful DIY PR campaign. It removes the overwhelm and allows you to focus on what you do best.

Clarity and resources to ensure your PR success.

We partner with you to provide the clarity and tools to ensure your PR success. Every PR campaign needs a solid foundation, aka an online press kit. It’s one of the most important tools our team uses to ensure every one of our PR campaigns is structured for success.

An online press kit keeps you organized and able to serve the media right away when they come knocking. And as part of our searchable press kit database for the media, it works around the clock.

Do what you love, let us do the rest.

We believe what stops most people from doing their own PR are those particular aspects they simply don’t love. We wanted to design a support structure that gives you the flexibility to do the things you love, and have us take care of the rest. We will work with you to make the best selection for you.

Customize your support by choosing one add-on option each month.

We want to make a difference for you.

How do you know if this is for you? Well, you might be asking yourself:

  • Where do I start?
  • What’s the best investment of my time?
  • What media should I be pitching, and will they care about me?

Look, no matter where you are on your PR journey, we know more information won’t make a difference. What will make a difference is having a partner. You simply need access to our team and resources — a team of PR pros that can guide and focus you so you can concentrate on doing the things you actually love.

Does this feel like something that would make a difference for you?

We want to support you to make sure you’re investing your time and money wisely. This process includes you; for your PR to be successful, there are certain elements that need to be in place before we begin our journey together.

  • Do you have something to promote (service, product, book, cause)?
  • Do you have a website?
  • Do you or your team have a commitment to invest your time and energy in PR?

We are committed to working with you to see how PR fits into your life and business, and how we can best serve you.

DIY PR with Drew Gerber of Wasabi Publicity, Inc.

We believe that conversations change everything — and the quickest way to change the conversation is with PR. We also believe that in order to bring calm to the chaos and create a world that works for everyone, we need to support people like you to make that happen.

Please click on the button below to fill out a quick form so that we can learn about you. Then, sign up for a free 30-minute call with us.


Be well,

P.S. Whether or not you’re looking for a PR partner, we want to make a difference for you. So, here’s our 21 Day PR Action Guide. This comprehensive workbook leads you step-by-step through the actions our team takes to create winning campaigns for our clients. Best of all, it’s free! No opt-in required.

?? 21 Day PR Action Guide Direct PDF DOWNLOAD

Why is this free? When the pandemic hit, we started giving away our action guide as a gift, so those with a powerful message could begin to shift the conversation to one of peace, harmony, and hope.