Well, it’s really quite simple actually! One of the things that I think people should make a practice of — if you’re trying to really serve the media, get with the media, be covered by the media — is to do something very simple at breakfast: Just turn on the news. I can’t tell you [...]
This weekend is Halloween. Are you using holiday angles for your media coverage? My client, Pamela Yellen is a master at doing this. She takes a serious subject, like your savings, and adds a twist to make it entertaining and educational. Brilliant! In this print coverage, she discusses what she calls, “Zombie Investors” and in [...]
...POP!
Not the camera!
Do you homework!
Never underestimate the power of free!
With what? With media exposure!
Sometimes Plan A just doesn't work out.