Why Press Releases Don’t Work

By |2016-10-13T16:38:30-04:00June 12th, 2009|

By guest blogger Michelle Tennant Recently I was interviewing a new client to develop an online press kit, and one of the client’s first questions was would our service include a general press release. I directed the client to look at some of the online press kits our company, Wasabi Publicity Inc., has [...]

Keep a personal touch in a digital world

By |2016-10-13T16:38:30-04:00June 10th, 2009|

I recently had a great interview with WomenEntrepreneur.com. Lena West and I talked about social networking and how to make a difference with a the personal touch. Here's a repost of the article: ------- Social networking offers endless potential for entrepreneurs to promote and build their business online. But savvy businesses should remember "social" is [...]