Once your “Love Potion” has taken effect—that is, once you have a journalist’s attention-- here are a few tips on how to keep it: Get to the point. Keep it simple. When talking to the media it’s time to break out your “elevator pitch” - you remember, that one to two minute snappy description of [...]
I've worked at building relationships with the media for years and over that time I've come to realize that there's no real short-cuts. What works with journalists are the same basic rules we all learned in kindergarten. To open the media flood gates and become a sought-after expert, follow those same basic rules for building [...]
We’re a team of media professionals. We should have been better prepared. Instead, last week we were caught without a boat when the dam burst. We received a flood of response after publishing a survey asking about how PR fits into your marketing plan and what sort of training would be most helpful. When I [...]
In today's world, to stay ahead of your competition you practically need a Ouija Board. Successfully navigating a business takes a delicate mix of reading signs, being sensitive to the cultural zeitgeist, and good intuition. It seems an impossible task until you realize there's a single source that can act as your map, compass and [...]
“Be light on your feet” is perhaps the best business advice I’ve received regarding today's economy. Never has there been a more important time to be flexible and nimble in your business strategy. In this uncertain economy, it is a must. It may be the most important thing a company can do. A company must [...]
I recently received an email from Shel Horowitz, author and entrepreneur, asking how he could best use PitchRate.com to his advantage. His question was simple: "I've been on Pitchrate every now and then, but have never figured out how best to use it. If you were me, what would be the first two or three [...]
Share your best Lame Claim to Fame at Work story. Are you an interior designer that ordered the wrong fabric for Leona Helmsleys' dog? An author that coaxed JD Salinger out of seclusion so he could sue you? Did you forget to pick the green M&M's out of Led Zeppelins candy dish? We want to [...]
It's partnerships that really allow business to thrive, not just in tough economic times but all the time. That's why we’re excited to announce our partnership with the International Interior Design Association, or IIDA! PitchRate.com plans to help IIDA : PitchRate.com is free PR for IIDA members and their businesses. Journalists in all facets of [...]
Imagine you could publicize your company or product to countless potential customers at no cost. You can! PR, both online and in traditional media, offers the ultimate stimulus package for small businesses seeking to jumpstart their recovery. Marketing on the Internet can also help level the playing field between small companies and their larger competitors. [...]
PR opportunities this big don't come around often, and the Pez company doesn't seem to be flexible enough to take advantage of it. The Doss family run a museum dedicated to Pez in California (where else?). For their gift shop they created a 7 foot 10 inch working replica of a snowman Pez dispenser. Recognized [...]