PR opportunities this big don't come around often, and the Pez company doesn't seem to be flexible enough to take advantage of it. The Doss family run a museum dedicated to Pez in California (where else?). For their gift shop they created a 7 foot 10 inch working replica of a snowman Pez dispenser. Recognized [...]
An interesting thing happened to me yesterday and it got me thinking about the nature and definition of spam. I was posting a comment to a discussion in a business group forum at a social media networking site and I was caught off guard when one of the readers called out my "insightful" comment saying [...]
Providing great customer service is an expensive challenge for many businesses. Setting up call centers can be cost prohibitive for small to medium sized companies. Even lager companies with big call centers can have problems. Often times customers who are already upset are further frustrated by the experience of waiting for a phone representative. Emails [...]
Through Twitter, PitchRate.com is giving away a teleseminar with PR Expert Michelle Tennant (Perfecting Your Pitch For Top Tier Media). The rules are easy and the great thing about this contest is... EVERYONE WINS! I know that doesn't make it much of a "contest", but in this depressing economy we all need something to feel [...]
For the best PR in any media, be poised, to the point and pay it forward By Drew Gerber There’s nothing quite like the exposure you get appearing before the 44 million viewers who tune into Oprah each week. The “Oprah Effect” is famous for its ability to boost national sales, making millionaires out of [...]
By guest blogger Michelle Tennant The biggest mistake people make when seeking publicity is focusing too much on their own needs and not enough on their audience. Often our first response when we have news to share is to send out a new release in a shotgun fashion. But if we focus only on our [...]
Have you ever had someone tell you they were slammed with work, only to find their Facebook page full of frequent frivolous activity? Or maybe you have been surprised by a rude, off-the-cuff remark on Twitter? Social networking offers boundless potential for authors and writers to promote their works to a wide audience online. Just [...]
As CEO of Wasabi Publicity and founder of Press Kit 24/7 as well Pitchrate.com, I'm constantly asked the question "Advertising or PR, which will help grow my business more?". Unfortunately there's no simple answer. Each vehicle has decidedly different benefits and each contributes differently to your communication goal. PR is a less controllable medium than [...]
PR is always important, but in this down economy it's essential. The problem is, it has to be the right KIND of PR. It's not just about press releases, positive stories, and branding anymore. We've moved into a "conversation economy" and in the end, having meaningful two-way relationships with consumers is what will win the [...]
By guest blogger Michelle Tennant Recently I was interviewing a new client to develop an online press kit, and one of the client’s first questions was would our service include a general press release. I directed the client to look at some of the online press kits our company, Wasabi Publicity Inc., has [...]