On Tuesday, I got our client Landmark Education mentioned in the Wall Street Journal. Okay, but back up. That’s not a first for my company Wasabi Publicity. Years ago we had Grameen Foundation mentioned in the Wall Street Journal. What is a first, is the article was teased on the front page of the paper above the masthead. You’ve seen [...]
When you get media coverage from CNN (like I just did — see below), you may want to party like a princess, but when it comes to business stay credible. How do you do that? Reputation and {{clearing throat}} public relations. Many business owners confuse advertising with publicity. The single most important thing you can do [...]
There are people searching every day through hundreds of online dating networks to find the perfect match. The objective is to find someone with the same interests and common threads to form a lasting relationship. Some of these relationships will forever be virtual, and others will grow towards face-to-face. A perfect match takes time and [...]
Here’s what’s true. People think once they’ve pitched the media, if they’ve not heard yes or no, they’re finished pitching. WRONG! With media, think “instant redo” just like in this recycled Facebook video where my husband attempts a dirt bike climb up a very steep hill (remember, the video cam doesn’t quite capture HOW STEEP [...]
Just when I thought I couldn’t possibly get another hobby, I decided to get my Spinning certification last Saturday. I love Spinning. Since the first of the year, I’ve reduced my body two inches on all major parts. In part thanks to Jillian Michaels but let’s face it, Jillian’s not in my face daily like [...]
More peeps needed! Help me complete my MASTERS THESIS (10 yrs in the making OMG … well, I’ve been working and take 5 minutes to do this survey (okay 15 if you’re a ‘talker’) http://www.surveymonkey.com/s/TheArtOfAha The research will also appear in an upcoming book, after my thesis is complete. First! I need to graduate May 15 and [...]
I am honored to represent Quantum Learning our client and the educators behind this historic event in education. My PR tip? Even though I’m using a press release because this is breaking news, believe me, I’m on the phones making sure my closest media contacts and those covering educational news have inside information, interviews and goodies [...]
I don't think that it has ever been as clear, as trying to get a cell phone in Merida, how important it is to make sure you make it easy for you customers to buy your products. The cell phone saga all began when our real estate agent said ,while looking at our house ,”Just [...]
I pride myself on being adventurous when I travel. Sometimes it works out amazingly and sometimes I am taken for a ride, literally. While in Mexico we decided we would take the bus to the Gran Plaza. We were under the impression that the Gran Plaza was the main square in the center of Merida. [...]
It’s amazing how the littlest things in life can bring a sense of comfort and peace. I had forgotten how reassuring it could be to hear someone speak your native tongue in somewhere not so native. It was an unexpected surprise in the most unusual place. We are staying at a house here in Merida, [...]