Three steps to free PR

I recently received an email from Shel Horowitz, author and entrepreneur, asking how he could best use to his advantage. His question was simple:

“I’ve been on Pitchrate every now and then, but have never figured out how best to use it. If you were me, what would be the first two or three things you’d do on Pitchrate?”

Shell is already familiar with, but in case you’re not, it’s a free service that connects journalists with the highest rated experts. What this means is that when preparing for a story, journalists and producers use pitchRate to make a request for experts to interview. The requests are then sent out in daily emails to our experts who can  pitch the journalists on their area of interest.

To answer Shells question, the first three things I would do on are:

  • Step 1: Your PitchRate profile is attached to every pitch you make. Therefore, in order to make the best use of the resource, you need to make sure yours will grab tye medias attention. The cornerstone of your profile is your bio, so make sure it’s interesting and creative. Writing your own bio can be a daunting task and Joan Stewart offers some great advice about how to do it right on her blog, The Publicity Hound. In your profile, you should also include links to your website and any other relevant documents for journalists, such as photos or press releases.
  • Step 2. Search for journalist requests that match your area of expertise and make make a great pitch. You can do this by either scanning the daily emails sent to your in-box or log into your account and search the website. Both are update daily with the most recent journalist requests.
  • Step 3. Prepare you face for the media. offers an array of resources including PR Happy Hours, teleseminars and videos to help you prepare to put your best foot forward when the media comes knocking. is great great resource, but using it to generate PR isn’t a passive process. You get out of it what you put in. By taking these three steps when starting out, you’re setting yourself up for success.

If you still have questions about how best to use to geverate PR for your company, ask them in the comments section of the blog so everyone can benifit from the answers.

Shel Horowitz can be found on Facebook at:; and;

By |2016-10-13T16:38:26+00:00July 29th, 2009|

About the Author:

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.


  1. J. A. Fulkerson September 14, 2009 at 5:18 pm - Reply

    As an author I am uncertain how PitchRate will benefit me and also what category I should sign up under. I want to publicize and market my book(s) but I’m not sute which of the categories listed would be right for me. Any suggestions will be most welcome.

    • ldrewg September 14, 2009 at 6:32 pm - Reply


      This blog is all about producing results through publicity. So if you’re clear that media coverage will benefit you, is a great way to start getting interviewed. allows you to choose multiple categories of expertise so you can choose all of the categories that are a fit. Simply hold the “CTRL” key down and click the categories you want. When you make a pitch to an incoming request, your entire profile is attached for the journalist to review (including those categories of expertise AND your online press kit, if you have one with Online PressKit 24/7).


  2. J. A. Fulkerson September 15, 2009 at 3:31 pm - Reply

    Thanks for the help. But which category would best fit an author publicizing a book?

    • ldrewg September 15, 2009 at 4:50 pm - Reply

      J.A., the category “Authors” would be the best choice.


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