PR Q&A | What should I consider when I’m developing my message?

Easy! You have to consider WHO, WHAT, WHERE, WHEN, WHY and HOW.

For example:

WHO: Who needs to say the message?

WHAT: What exactly is the message?

WHERE: Where do you need to say the message?

WHEN: When do you need to say it?

WHY: Why do you need to say this message?

HOW: How will you say and deliver this message?

By |2010-12-08T08:43:06+00:00December 8th, 2010|

About the Author:

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.

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