PR Q&A | How do you tie current events into your pitch for maximum relevance and impact?

Well, it’s really quite simple actually! One of the things that I think people should make a practice of — if you’re trying to really serve the media, get with the media, be covered by the media — is to do something very simple at breakfast: Just turn on the news. I can’t tell you how many people always tell me, “I just don’t watch the news.” But, the thing that really impresses news-makers is to be a contributor to what’s happening in the news. So, turn on CNN or Headline News; download news apps on your smart phone; follow media outlets on Twitter; listen to NPR — you really have a lot of options. But your goal every morning should be the same: Find out what the current events of the day are.

Have a question for me? Ask it in the comments section below!

By | 2016-10-13T16:38:17+00:00 November 5th, 2010|

About the Author:

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.

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