Movie Moxie

Are you tying your news releases into popular movies? Recently, we tied PR outreach to the very popular environmental movie, The Lorax (one of my personal favorites from Dr. Seuss; second fav is “Oh The Places You’ll Go”). Our client, Landmark Education, inspired one if its graduates to plant 1 million trees in Ethopia with their course, Self Expression and Leadership. It’s also the course where my business partner Drew Gerber and I met. (Did you know that about Drew? He taught my course. Well, he is quite self-expressed. He’s also quite a leader. We teach each other a lot — even to this day almost two decades later.)  PR coverage is already rolling in. A TV show is looking at doing something next week on this “real life Lorax” we know impacting a whole country with his enviromental leadership. So when the Hollywood reels apply to real life, tie it in. Media venues love it.

Filed under: Topics Tagged: gashaw tahir, Landmark Education, lorax, real life lorax, self expression and leadership, selp

By |2016-10-13T16:38:09+00:00March 13th, 2012|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at

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