Building Families, Shaping Futures and Developing Communities in the U.S.
Client: SOS Children’s Villages USA
Project: Re-Brand and Boost Exposure in the U.S.
Nonprofit organizations that provide foster care for children can have newsworthy appeal, but only if they’re positioned with expert media angles and materials.
Already a recognized global brand, international non-governmental social development organization SOS Children’s Villages wanted to boost their exposure in the U.S. in order to increase the amount of charitable contributors to their nonprofit. To achieve this, Wasabi Publicity was hired to assist with the organization’s re-branding strategy and to generate PR for SOS Children’s Villages in the U.S.
The national art and essay contests Wasabi launched for children across the U.S. had newspaper and magazines all across the country covering the “human interest” story and brought widespread exposure and attention to the SOS Children’s Village mission.
Wasabi also secured Sarah Ferguson, Duchess of York, as a national spokesperson and media attended press conferences in Manhattan, Los Angeles, and Miami hosted and promoted by Wasabi PR and using the Duchess of York to promote SOS Children’s Villages USA.
Media coverage can be used very successfully to develop donations for nonprofits, and Wasabi knows how to make this happen with the highest level PR strategies and media venues.