Think you don’t have a product? Well, I bet you do. If you have a book, service, session, and so forth then look: This is your revenue stream.
Many times people get into PR and they wonder why it doesn’t promote them in a way that counts toward their bottom line. When you become clear about what you’re selling: your book, service, products; you then can become clear about what you’re going to talk about in interviews.
You’ve seen those interviews … where the author says, “In my book…” Well, that is just a no-no to producers and media. However, there is a way to sell your organizational services, books and products making both you and the media happy. The first step, though, is to identify truly what you do sell. Your brand and core messages are dependent upon it. So think through the next year, five years and so on. What are you selling? Is what you’re selling now different than what you really want to sell? If so, state that now so you can begin to work toward selling what you really want to sell. For example, if you’re a therapist and you’re doing one on one sessions as your “service” and you instead want to just sell national and international books, state that clearly so you know. After all, you are what you sell, so think your “product offerings” through.
