It’s easy to assume that the bigger the podcast audience, the better the results — especially when it comes to book promotion. But in reality, niche podcasts often sell more books than major shows with massive reach.
Here’s why small, focused platforms can have a much bigger impact on your bottom line.
Final Thoughts
While big-name podcasts have their place, don’t underestimate the value of smaller, targeted platforms.
If you’re looking to drive book sales, build trust, and connect with people who are ready to take action, niche podcasts can outperform larger ones in all the ways that matter most.
Because at the end of the day, people buy books when they believe it will make a difference — and niche audiences are primed to believe.
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