Getting media coverage is exciting — whether it’s a feature in Real Simple, an interview on Joe Rogan, or a mention in The New York Times. But before you jump into the spotlight, there are a few crucial things you need to have in place to make sure that buzz actually turns into results.

So if you’re considering starting a PR campaign, here are the three essentials you’ll want to check off before moving forward.

1.

A Conversion-Ready Destination

After a great media feature, people are going to look you up. But the question is — where are you sending them?

It’s not enough to just get attention; you need a landing place that actually converts. That could mean:

  • A sales page for your book, product, or service
  • A sign-up page for your free lead magnet
  • A consultation scheduler or offer page

The key is this: you’ve tested it, and it works. When people go there, they take action. You’re not just throwing links into the void — you’re guiding people into the next step of your business.

2.

A Solid Social Media Presence

Like it or not, your social media footprint matters to the media.

Today’s editors, producers, and journalists check your profiles to evaluate not just your credibility, but also your relevance and message. They want to know:

  • What kind of content you post
  • How you communicate your expertise
  • How engaged your audience is

Even your follower count can influence whether you get chosen for an interview. It’s not just about popularity — it’s a proxy for reach and perceived authority.

Your online presence gives the media a preview of what you’ll bring to their audience. Make it count.

3.

A Ready-to-Go Press Kit

The third essential? Make the media’s job easy.

Having your media materials ready — bios, headshots, sample questions, past coverage, key messages, and more — can make all the difference. We recommend compiling everything into a simple online press kit.

Why? Because journalists are often operating on tight deadlines. When you make their lives easier, you’re more likely to get featured.

And if you’re competing with someone who doesn’t have their materials together? You’re going to be the one who gets the green light.

Final Thoughts: Be Ready to Leverage the Opportunity

No matter what your dream PR placement is — whether it’s Forbes, The Wall Street Journal, or your favorite podcast — your success depends on what you do before the spotlight hits.

These three essentials ensure that once the media comes knocking, you’re not scrambling — you’re ready.

If you’re thinking about starting a PR campaign, feel free to schedule a call with me.

No pressure. Whether you work with us or someone else, the goal is to help you get the results you’re really committed to.