The Right PR Partner Makes the Difference
If you’re managing multiple projects at once, it’s likely that the one that gets the least attention is media outreach.
Not only is contacting the media a time-consuming task, if you aren’t in touch with them on a regular basis to keep your company top of mind, it doesn’t get the media coverage it deserves.
The value of PR is clear and hiring a public relations agency might be the best decision you’ll ever make. But you need to find a PR agency that’s the right fit for you – a company that not only shares your philosophy, but consistently produces results. For over 20 years Wasabi Publicity has been getting impactful stories in the media, and giving our clients a voice to inspire.
If your organization is committed to making our world a better place, Wasabi Publicity wants to help tell your story.
If you’re like us, the chemistry of a relationship is very important. If you feel we could be a good match, we’d love to know more about you and then hop on the phone to see what sparks.
How We Work Together
The biggest blind spot people have when it comes to securing the media coverage they desire is communicating what they want vs. communicating what the media wants. That is our first step together. Clearly communicating the difference you make to the media’s audience is essential. Our branding and messaging process compels you to think more deeply and critically about your overall platform, and provides clarity about how to best position your work.
Once your message is crafted, we create your online press kit, which is constructed and hosted on our purposefully built, media-friendly technology. Your press kit houses all your media materials in such a way it can be updated by anyone within minutes. Also, it allows you to log in at any time and see exactly what is happening with your campaign.
Our multi-tiered approach to media outreach will make the difference for you. Here is a quick fishing analogy:
Fishing Net
We research media who should know about you from the relationships we have developed over the last 20+ years. We pitch you to your customized media list by leveraging your expertise in order to fulfill your PR objectives and to ensure you’re top of mind in the media’s source list.
Fishing Pole
Our pitching team has structures in place to monitor the news daily and we pitch the outlets and contacts who are covering your area of expertise. We target media venues that you would love to be featured in.
Fly Fishing
We can get up to 100 incoming requests from the media each day. When we see a lead that matches your needs, we pitch you and your expertise. Further, our publicists cross-pitch you while they are conversing with the media.
Media training with Wasabi Publicity’s Chief Creative Officer Michelle Tennant ensures your messaging matches your overall commitments and keeps your message focused. Before your interviews, Michelle serves as a sounding board for you to clarify and develop sound bites that clearly communicate public call-to-action. Should you desire it, we will provide post-interview review, feedback, and recommendations. We can also provide camera or face-to-face training as needed.
