PR Q&A | What should I do to make sure I consistently deliver what the media wants?

It’s three simple things:

1) Look for ways to make their job easier.
2) Provide value, value, value.
3) Build long, not short-term relationships.

The number one thing though is to be responsive (return their call, tweet, email immediately). Top tier media like Oprah, Fox and Friends or Good Morning America work on very short deadlines. So, if you’re getting a call on Friday, it’s most likely for a show on Monday, Tuesday or Wednesday. Pre-interviews, backgrounding and travel arrangements all need to be made within a day. So without fail, return media calls immediately. That means within an hour if possible and certainly within 24 hours. The early bird gets the worm, and in this case, the placement too.

By Drew Gerber|2010-12-03T08:25:46-05:00December 3rd, 2010|

About the Author: Drew Gerber

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.