The biggest blind spot people have when it comes to securing the media coverage they desire is communicating what they want vs. communicating what the media wants. That is our first step together. Clearly communicating the difference you make to the media’s audience is essential. Our branding and messaging process compels you to think more deeply and critically about your overall platform, and provides clarity about how to best position your work.
Once your message is crafted, we create your online press kit, which is constructed and hosted on our purposefully built, media-friendly technology. Your press kit houses all your media materials in such a way it can be updated by anyone within minutes. Also, it allows you to log in at any time and see exactly what is happening with your campaign.
Our multi-tiered approach to media outreach will make the difference for you. Here is a quick fishing analogy: