In today’s media environment, attention isn’t given—it’s earned. Whether you’re an athlete, author, or entrepreneur, the real key to influence is visibility within the conversations that are already shaping public thought.
At Wasabi Publicity, we believe the fastest way to expand your reach in 2025 is by stepping into macro conversations—the dialogues already happening in local newsrooms, on expert podcasts, in industry trades, and across global media. We don’t just pitch stories; we position our clients where the news is.
That’s why I often say, “It’s not just who you know—it’s who knows about you.”
When your voice is woven into a larger cultural narrative, your influence expands exponentially.
Here are 2025 results with current clients to exemplify what I’m talking about:
🧠 Brad Kearns and Mark Sisson: Leading the Longevity Conversation
Longevity experts and co-authors of Born to Walk, Brad Kearns and Mark Sisson are redefining how we think about health and movement. And their media presence is everywhere. Here are just three placements Wasabi Publicity, Inc. recently scored for Brad and Mark:
🏞️ Tahoe Daily Tribune Q&A with Brad Kearns brought the message of natural movement to a regional audience deeply connected to the outdoors.
🧬 The Manual interview with Mark Sisson explored the science of walking and how it’s key to fat-burning, brain health, and healthy aging.
🏌️ Men’s Fitness article on Phil Mickelson’s transformation quoted both Brad as expert voices in elite athletic performance and metabolic health.
These weren’t random features—they were strategic placements that reinforced Brad and Mark’s reputations as pioneers in the intersection of ancestral health, peak performance, and accessible wellness.
🏈 Jay Paterno: From Penn State to National Policy Discourse
Whether it’s breaking down the implications of Title IX or offering NFL draft analysis, Jay Paterno is a trusted voice in sports, leadership, and education. Wasabi secured placements that showcase his voice across levels:
🎙️ Title IX & The Paterno Legacy – The Sports Spectacle Podcast
From trade media to national headlines, Jay Paterno is entering high-level conversations that affect policy, athletics, and the future of higher education.
🔑 The Wasabi Strategy: Insert Clients Into Conversations That Matter
We’re all shaped by the media we consume—tweets, headlines, expert interviews, podcast episodes. These macro conversations ripple out and influence our daily decisions. That’s why, in 2025, the most effective PR isn’t about shouting louder. It’s about showing up where it counts:
In your hometown paper or local talk show ✅
On industry-leading podcasts or trade panels ✅
On national platforms debating policy, health, money, and power ✅
At Wasabi, we specialize in earned media that builds authentic awareness—positioning clients in front of the journalists, tastemakers, and communities shaping tomorrow’s headlines.
So if you’re looking to grow your visibility, don’t just focus on who you’re networking with. Focus on who’s already talking—and make sure they’re talking about you.
Ready to go from being “in the know” to being known?
Schedule a free strategy call to learn how we can help you join the conversations that matter most.
