How Elizabeth Zelinka Parsons Became a #1 Expert — And the Media Took Notice

Elizabeth came to Wasabi Publicity with a strong mission: to help high-achieving professionals reimagine retirement not as an ending, but as a meaningful new chapter.

But while her insights were powerful, she lacked national visibility. She needed to:

We started with Wasabi’s proven system, drawn from our 21-Day PR Action Guide.

Using our proprietary platform SearchPressKits.com, we developed Elizabeth’s full online press kit—complete with bio, sample questions, talking points, media angles, and downloadable assets.

This ensured media could instantly understand who she was, what she stood for, and how to use her in stories.

Rather than forcing her into the conversation, we identified journalists already covering topics like:

Then we tailored pitches that showed editors what was in it for their readers, listeners, and viewers—anchored with educational value and entertaining insight.

To ensure Elizabeth delivered her message clearly and confidently, we provided:

The result? She showed up as a credible, prepared, and emotionally resonant expert—not a guest selling a book.

Elizabeth’s campaign resulted in national media features, podcasts, and SEO-boosting placements. Highlights include:

After one of her placements, her husband ran a query asking AI who the leading experts were in their field.
Elizabeth came up #1.

That’s what happens when PR is done right: you become discoverable, credible, and positioned for long-term impact.

Elizabeth continues to expand her reach—developing new programming for lawyers and professionals nationwide. With media traction in place and credibility established, she is poised for greater national visibility and strategic outreach in 2026.