One of the things I love most about my life is talking to potential clients, and what I have found is they all pretty much want the same thing: national media coverage with recognizable high level venues such as CNN, Fast Company, O The Oprah Magazine, Dr. Oz, etc. Nothing establishes credibility and increases awareness [...]
Stuck or not stuck… that is the question. From the very beginning of my PR firm, Wasabi Publicity, I’ve been no stranger to being stuck. As I look back on those different “stuck” experiences, it seems pretty obvious why and how they all happened. But at the time, none of that ever occurred to me. I [...]
Breaking news is what drives the media; and whether it be national or world events, politics, major scientific breakthroughs or entertainment news about celebrities or sports stars, tying your pitches to the news can be a very effective way to grab the media’s attention for your business. What’s great about breaking news is it answers [...]
[su_youtube_advanced url="https://www.youtube.com/watch?v=S5HCv_RdgGw" controls="alt" showinfo="no" rel="no" modestbranding="yes"] When it comes to videos, size does matter. But in this case, the smaller, the better - and if you don’t believe me, just take a look around your social media landscape. Whether it’s Vine, Twitter, Snapchat, or Facebook, all viral hits stick to these two golden rules: 1 [...]
[su_youtube_advanced url="https://www.youtube.com/watch?v=JvWZrVM46b8" controls="alt" showinfo="no" rel="no" modestbranding="yes"] Storytelling and showcasing has never been easier than it is today. In this digital age, you and your brand can reach out effortlessly. I love the sheer prospect of this! Because now all you need is the power of video. The possibilities are endless for your story to shine [...]
Understanding the media is a necessity for any successful PR campaign. Yet the landscape changes, evolves and adapts incredibly quickly. Even though the media’s needs may not change drastically, the way they go about finding and evaluating their sources certainly does. To better understand how the media find and choose their sources, Wasabi Publicity asked [...]
Millions of Americans gather together in February for the annual tradition of watching the Super Bowl. Many of us have also become accustomed to anticipating the slew of all-new commercials advertisers put together specifically to premier on the big game day… but there was something very special and different about this year’s commercials. Did you [...]
By Harrison Metzger (Photo Credit: Nicola Romagna) Wasabi recently landed a placement in Fast Company, a major business publication read by top C-suite leaders and decision-makers, for our longtime client Landmark. The placement came from an incoming lead via ProfNet, and as is so often the case, was the result of two factors coming together [...]
The business of buying and selling commercial real estate requires excellent sales skills. Brokers negotiate complex deals worth millions of dollars, often in a competitive climate. So you are an expert at sales and well versed in the details of closing lucrative deals for shopping centers, office complexes and industrial sites. That’s the good news. [...]
I know I say this often but I’m always amazed when I look back at my life and wonder, “How the heck did [this] happen?” If you’d asked me 12 years ago when Michelle and I started Wasabi Publicity where I’d be now, I’m quite clear that leading a book launch event in Budapest for [...]
