Angle/Hook Creation: You’ll work directly with one of our senior writers on a brief phone call to create a winning story angle. From there, we’ll create your media pitch using our Perfect Pitch formula, then pitch the media contacts in our database that would be a fit for you and your message. When they respond, we serve their needs until they’re ready to be dazzled by your brilliance.
Media List Development: We will research and compile a list of venues from the relationships we’ve developed over the last 20 years, as well as journalists covering your topic or who would be interested in your expertise.
(1) Pitch Distribution: We introduce you to the media by writing and distributing a pitch to your customized media list. We focus on TV, radio, print, and online media venues and contacts that would resonate with your message, focusing primarily on national, international, and top 20 markets.
(1) Press Release Distribution: We will write a press release and distribute the release through the wire service.
Writing Support: We will partner with you to fulfill the media’s content requests.
Customer Service: We serve the media’s requests by providing brilliant customer service on your behalf.
Interview Coordination: Our team will be your media contact, booking and coordinating interviews and placement opportunities on your behalf.