On-demand PR

Designed to give you the tools, support, and expertise you need for PR success, and – best of all – the flexibility to choose when and how you want to do PR.

On-demand PR gives you the flexibility to do PR when you need it.

The media landscape is becoming increasingly competitive, and with so many voices clamoring for attention, it’s important to get in front of the media when you have something important to say.

Traditional PR campaigns create awareness and brand impact over time. And though there is power in that consistency, sometimes there are moments when you might need PR quickly or around a specific event, such as the launch of a new book, product, or service.

Wasabi Publicity’s On-demand PR is a great way to get your story in front of the media… fast.

You can start a 4-week On-demand PR campaign at any time after you’ve worked with us to craft your message and create your online press kit. If you haven’t, click here.

We help you express your message to the media in a way that will get their attention.
Drew Gerber, Wasabi Publicity

Drew Gerber
CEO, Wasabi Publicity, Inc.

No matter how good your product or service is, to make an impact, you need to let the world know about it.

The key to a successful PR is the right message, to the right person, at the right time. And our job is to leverage our media connections to get your message out – all in a way that is authentic to your brand.

The Recipe for PR Success
This is where On-demand PR comes in.

When is the Right Time?

You know the old saying, “Timing is everything?” Well, when it comes to PR, it isn’t everything, but it is essential, particularly if you have your eye toward top tier national results.

The media has a lot to choose from these days, so you need a message that strikes a nerve at just the right time.

If you’re an author launching a new book, a company or organization with a new offering or cause, or someone with a seasonal topic or message, the best timing for your campaign depends on what kind of media coverage you’re looking for.

If you feel the time is right for you, here are our On-demand PR campaign options.
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PRESS RELEASE

Press Release Writing

Press Release Distribution

Angle/Hook Creation

Media List Development

(1) Pitch Distribution

Interview Coordination

Writing Support

Personal Follow Up Phone Calls to Media

Placement Guarantee

$500

Get Started

ON-DEMAND

Press Release Writing

Press Release Distribution

Angle/Hook Creation

Media List Development

(1) Pitch Distribution

Interview Coordination

Writing Support

Personal Follow Up Phone Calls to Media

Placement Guarantee

$2,000

Get Started

ON-DEMAND PLUS

Press Release Writing

Press Release Distribution

Angle/Hook Creation

Media List Development

(1) Pitch Distribution

Interview Coordination

Writing Support

Personal Follow Up Phone Calls to Media

Placement Guarantee

$3,500

Get Started
Download PDF

Who is this for?

An author launching a new book, a company or organization with a new or seasonal offering, or anyone who wants flexibility when doing PR (aka the flexibility to do PR when you want).

Why different options?

People and organizations are in different places and need different kinds of support in order to achieve their PR goals. We want to provide the support that makes a difference.

What is the timing of the On-demand campaigns?

Each On-demand campaign is 4 weeks. Week 1 is about creation, where you will work with one of our senior writers to create your story angle so we can write your pitch and press release. Week 2 is outreach and connection; we distribute your press release through the wire service and reach out to your custom media contact list. Weeks 3 and 4 are all about interview and placement coordination, follow-up, and supporting you with the media’s requests. The kind of follow-up depends on which option you choose.

What is included in Option 1?

You will meet with one of our senior writers to discuss what you would like to announce via press release. Then, we will write your release and distribute the release through the wire service. Your press release is sent to 3,000+ US newspapers, 1,500+ magazines, and 125+ premium news sites including the Associated Press (includes USA Today, New York Times, Wall Street Journal and AP Newsroom for 30,000+ journalists access). In addition, you will receive a pickup report with 125+ placement locations.

What does angle/hook creation mean?

You’ll work directly with one of our senior writers on a brief phone call to create a winning story angle. From there, we’ll create your media pitch using our Perfect Pitch formula, then pitch the media contacts in our database that would be a fit for you and your message. When they respond, we serve their needs until they’re ready to be dazzled by your brilliance.

Who will be included on my personalized media list?

We will research and compile a list of venues from the relationships we’ve developed over the last 20+ years, as well as journalists covering your topic or who would be interested in your expertise.

What is a pitch distribution?

We introduce you to the media by writing and distributing a pitch to your customized media list. We focus on TV, radio, print, and online media venues and contacts that would resonate with your message, focusing primarily on national, international, and top 20 markets.

What does interview coordination involve?

Our team will be your media contact, booking and coordinating interviews and placement opportunities on your behalf from start to finish.

What is included in writing support?

Your content tells your audience who you are, what you care about, and why they should care about you. We will partner with you to fulfil the media’s content requests.

What do you mean by personal phone calls?

Our system tracks who opens your pitch email. One of our publicists will personally follow up with those people by phone.

What do you guarantee in the On-demand Plus package?

We guarantee you will get a minimum of 3 media placements. What type? Depending on the kind of media you want to go after, this could be an interview, a quote, a feature, a book review, or a bylined article.

Not media-ready? No worries. Add on-demand media interview prep anytime.

To build a powerful brand, you need to create the right messages and deliver them powerfully. We coach you on how to sparkle in public and how to leverage your media opportunities.

Our Co-owner and Executive Publicist, Michelle Tennant, provides media training and expertise in creating results-generating sound bites and story angles. Included in this package:

  • Working with you, Michelle ensures all messaging matches your overall commitments and keeps your message focused.
  • We will determine and develop sound bites that clearly communicate who you are and what makes your expertise, brand, or book unique.
  • Post-interview review.
  • Post-interview feedback and recommendations.
Purchase Media Prep
Drew Gerber Wasabi

We believe that conversations change everything — and the quickest way to change the conversation is with PR. We also believe that in order to bring calm to the chaos and create a world that works for everyone, we need to support people like you to make that happen.

Please click on the button below to fill out a quick form so that we can learn about you. Then, sign up for a free 30-minute call with us.

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