Who is this for?
An author launching a new book, a company or organization with a new or seasonal offering, or anyone who wants flexibility when doing PR (aka the flexibility to do PR when you want).
Why different options?
People and organizations are in different places and need different kinds of support in order to achieve their PR goals. We want to provide the support that makes a difference.
What is the timing of the On-demand campaigns?
Each On-demand campaign is 4 weeks. Week 1 is about creation, where you will work with one of our senior writers to create your story angle so we can write your pitch and press release. Week 2 is outreach and connection; we distribute your press release through the wire service and reach out to your custom media contact list. Weeks 3 and 4 are all about interview and placement coordination, follow-up, and supporting you with the media’s requests. The kind of follow-up depends on which option you choose.
What is included in Option 1?
You will meet with one of our senior writers to discuss what you would like to announce via press release. Then, we will write your release and distribute the release through the wire service. Your press release is sent to 3,000+ US newspapers, 1,500+ magazines, and 125+ premium news sites including the Associated Press (includes USA Today, New York Times, Wall Street Journal and AP Newsroom for 30,000+ journalists access). In addition, you will receive a pickup report with 125+ placement locations.
What does angle/hook creation mean?
You’ll work directly with one of our senior writers on a brief phone call to create a winning story angle. From there, we’ll create your media pitch using our Perfect Pitch formula, then pitch the media contacts in our database that would be a fit for you and your message. When they respond, we serve their needs until they’re ready to be dazzled by your brilliance.
Who will be included on my personalized media list?
We will research and compile a list of venues from the relationships we’ve developed over the last 20+ years, as well as journalists covering your topic or who would be interested in your expertise.
What is a pitch distribution?
We introduce you to the media by writing and distributing a pitch to your customized media list. We focus on TV, radio, print, and online media venues and contacts that would resonate with your message, focusing primarily on national, international, and top 20 markets.
What does interview coordination involve?
Our team will be your media contact, booking and coordinating interviews and placement opportunities on your behalf from start to finish.
What is included in writing support?
Your content tells your audience who you are, what you care about, and why they should care about you. We will partner with you to fulfil the media’s content requests.
What do you mean by personal phone calls?
Our system tracks who opens your pitch email. One of our publicists will personally follow up with those people by phone.
What do you guarantee in the On-demand Plus package?
We guarantee you will get a minimum of 3 media placements. What type? Depending on the kind of media you want to go after, this could be an interview, a quote, a feature, a book review, or a bylined article.