When you think about writing a book, does your chest tighten, your pulse quicken, and your mind feel completely overwhelmed?
You’re not alone.
Even for seasoned writers, the thought of writing a book can be daunting.
Add in self-doubt about your ability as a writer and you’re stopped in your tracks.
I was… for seven years.
My excuses were the usual: I don’t have enough time. I have other priorities. I’ll eventually get around to it.
But deep down, I knew that wasn’t true. If writing a book was truly a priority for me. I knew I would find the time and make it happen.
The truth was, I just didn’t know where to begin.
Oh, I attempted to write my book… but I’d just stare at a blank screen. I really did try, but I let feelings of overwhelm and self-doubt shift my mindset and I stopped.
Here’s the deal: I’m the CEO of a successful PR firm;I’ve done this work, and done it well, for over 17 years. I coach clients ALL DAY LONG on the value of writing their own book.
Having a book…
Attracts the perfect clients.
Establishes you as a go-to expert.
Acts as the ultimate calling card.
Works around the clock for you.
Grabs the media’s attention.
More importantly, the book you write won’t just change the lives of other people… the process itself will inevitably change your life.
It brings two things into crystalline focus: the “why” behind what you’re doing, and the message you want to deliver.
You get to know yourself differently.
But even knowing all this, did I sit down and write my own book? Nope.
I’d even seen first-hand the results that having a book produced for our clients.
Like our client Dr. Matthew B. James: Of course we got him media coverage before his book launch. But once his book was published? We were able to get him phenomenal coverage on CNN, HLN, and Psychology Today (to name a few).
Other clients of ours have gotten top tier placements in Woman’s World, Outside Magazine, and on Dr. Phil – you name it! – ALL with the help of their books.
I’m now teaching seminars to hundreds of people compared to dozens last year!
“Having a book out there has made a HUGE difference. I’d wanted to write one for years, but Heather’s process made getting it done possible, even with my crazy schedule.”
—Matthew B. James, MA, Ph.D., Huna.com
The interview with Dr. Phil was great!
“Wow! The interview with Dr. Phil was great! My book ranking on Amazon.com shot up to 16 that day and my Barnes & Noble ranking shot to 23!”
—Dr. Jill Murray, DrJillMurray.com
Everything changed for me while attending a client’s event in LA. My jig was up when I sat down to have breakfast with a good friend, Heather Estay; Heather is an amazing writer who has helped several of our PR clients write their books.
I don’t remember how our conversation turned to me writing a book, but I shared with Heather my desire and how I’d been talking about this thing for SEVEN years. (Honestly, people were tired of me whining about it!)
I also shared with her all my excellent excuses: “I run a company, for God’s sake! Where will I find the time?” “I’m not really a writer [yada yada yada].” “Besides, I have so many ideas, I have no idea where to start.”
Heather’s reply?: “Drew, that’s just crazy.”
According to her, writing a book is no big deal. “I’ve got a process I can run you through. It’s all about clarity. You can whip your book into shape in a couple of months.”
She started talking me through a whole new way to approach the process.
Everything shifted for me. I went from hopeless to hopeful — probably for the first time ever — and I truly believed I could finally write a book.
(Side note: Heather has written and ghostwritten a ton of fiction and nonfiction books. She’s a Stanford grad. She was one of the first students in a Ph.D. program for Transpersonal Psychology. She knows what she’s talking about. Oh, and she’s a black belt, so I tend to listen when she talks.)
We were able to create a book that we feel great about!
“My partners and I tried writing this book with a ghostwriter but we just weren’t getting what we wanted. It was really frustrating! We knew we had great ideas but it wasn’t coming together. Heather worked with us to get really clear on our intentions and, using her approach, we were able to create a book that we feel great about. To say that we couldn’t have done this without her and what she taught us would be an understatement!”
—Carol Van Bruggen, CFP, Foord, Van Bruggen, Ebersole and Pajak
By the time I sat down to write, the book was practically written!
“I’m not a professional writer but I was determined to write a book! My first book took me two years that included a lot of frustration, stops and starts. For my second book, I worked with Heather and the experience was like night and day! Before even writing a word, she worked me through a process so I had a clear outline of the whole book, each chapter, my target audience, critical messages — even where to place graphics. By the time I sat down to write, the book was practically written!”
—Adrianne Ahern, Ph.D., SnapOutOfItNow.com
Not only did my perspective about writing a book shift, but Heather said something that sparked an idea; it was a way to leverage what I know, along with her knowledge, to create a program that would make a really difference for people.
Heather pointed out that the skills I already had – how to make sure the media (and therefore my target audience) will LOVE the topic – is EXACTLY the piece that most authors are missing!
So I said to her, “Wouldn’t it would be a great if we put the two pieces together: your brilliant writing process and my knowledge about book marketing?”
She made a good point. People don’t need more information:
“There are a million eBooks and teleseminars on book writing and how to run your own media campaign on the internet. Free ones. Good ones. And honestly? Information alone won’t help people get a book done or get their PR campaigns launched. Information is cheap but it won’t get folks where they want to go.”
I totally agreed: “I’m talking about more than just information. I’m talking about a hands-on program, teaching people an entirely different approach to writing and book marketing.”
She thought about it.
Finally, she said okay and we put our talents together.