Leverage Your Book to Build Your Brand with PR

Great books not only teach, inspire and motivate, they can be used to build an impactful brand. Whether you are publishing your first book or you have been published in the past, Wasabi Publicity can help you leverage your book to grow your business, attract a larger audience, and gain traction in a specific niche with PR.

Every book has the potential to be a media magnet. By strategically positioning your book and clearly communicating the value YOU bring to their audience, we can skillfully build you as an expert in your field while promoting your book and business.

We are as passionate about making a difference as YOU are — and we focus on top tier TV, print, and online media with significant reach to support you in empowering more people and changing the world.

If you’ve written a great book and you’d like to leverage it to get more visibility and build your brand, take our quiz to find out if you’re ready to launch a PR campaign.

Drew Gerber Wasabi

Drew Gerber, CEO, Wasabi Publicity, Inc.

Are you PR ready? Take our 5-minute quiz to discover if you’re ready for PR, and sign up for a free 30-minute call with me.

TAKE THE PR READINESS QUIZ
Lynne McTaggart Wasabi PR
“Your exhaustive PR campaign had a great deal to do with the popularity of my book, my swelling email list, and the 400+% increase in my course signups!”
Lynne McTaggart, worldwide bestselling author
“Within 24hrs of signing on with Wasabi PR, I was booked on Dr. Phil, CNN Headline News, Issues with Jane Velez-Mitchell and more. I am blown away!”
Dr. Jill Murray, author “But He Never Hit Me - The Devastating Cost of Non-Physical Abuse to Girls and Women”
Mable Chan, Good Morning America
“Michelle is a five star publicist.”
Mable Chan, producer, Good Morning America
“Wasabi Publicity produces more results than the three previous very expensive PR firms I hired COMBINED! And those firms are supposedly the best in the biz.”
Pamela Yellen, best-selling author of Bank On Yourself
Andy O'Connell, Harvard Business Review
“I’ve been impressed by Wasabi Publicity’s clear, to-the-point messages about their clients.”
Andy O'Connell, contributing editor, Harvard Business Review
Teresa Harlow
“After months pitching myself with slim results, I hired Wasabi Publicity on August 9th and was on TV (Great Day Washington) on September 9th. They certainly produce stronger results faster than I could on my own.”
Teresa Harlow, author, Speaker, Collaboration Champion
Amy Bucknam, CBS News
“Michelle’s the best. She came through with every request I had.”
Amy B., producer, CBS News
Case Studies - Stephanie Mackara

Case Study: Financial Socialization Expert and President of Charleston Investment Advisors, LLC, Stephanie Mackara

Objective: Create awareness for her brand and book launch (4-month campaign)

Campaign Summary: Stephanie Mackara came to Wasabi Publicity to support the launch of her book, “Money Minded Families: How to Raise Financially Well Children.” She connected with us about two months before her book launch, which gave us several weeks of outreach and follow-up time to help her launch powerfully.

Results: Using our multiple outreach approaches, we landed Stephanie 30+ placements including:

Case Studies - Stephanie Mackara - the wall street journal
Case Studies - Stephanie Mackara - real simple
Case Studies - Stephanie Mackara - cnbc
Case Studies - Stephanie Mackara - ceo world magazine
Case Studies - Stephanie Mackara - yahoo finance

The Trusted Source to Top Media

We are a trusted source to top media because we take the time to connect them with authors that have something valuable and unique to share with their audience.

Our team’s expertise and hands-on approach to securing targeted media placements is key to getting our client’s books into the hands of their ideal readers, and ultimately making the difference they’re committed to making.

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Case Studies - Anne Grady

Case Study: Anne Grady, Founder & President, Anne Grady Group

Objective: Create awareness for her brand and multiple book launches

Campaign Summary: Resilience expert Anne Grady is an author, entrepreneur, and internationally recognized speaker. Anne initially hired Wasabi Publicity for the launch of her first and second books, “52 Strategies for Life, Love, & Work,” and, “Strong Enough: Choosing Courage, Resilience, and Triumph.” We also worked on her newest (2020) book, “Mind Over Moment: Harness the Power of Resilience.”

Results: Using our multiple outreach approaches, we landed Anne 100+ placements including:

Case Studies - Anne Grady - Fast Company
Case Studies - Anne Grady - CNN
Case Studies - Anne Grady - Costco Connection
Case Studies - Anne Grady - Success
Case Studies - Anne Grady - Forbes
Case Studies - Anne Grady - Enterpreneur
Case Studies - Anne Grady - Fox Business
Case Studies - Anne Grady - msn
Case Studies - Anne Grady - Harvard Business Review
Case Studies - Anne Grady - Fortune
Case Studies - Anne Grady - US News

Our Approach

The biggest blind spot authors have when it comes to securing the media coverage they desire for their book is communicating what they want vs. communicating what the media wants. Clearly communicating the difference you make to the media’s audience is essential for a successful PR campaign. Our branding and messaging process compels you to think more deeply and critically about the value you bring, and how to best position your work and book.

Once your message is crafted, we create your online press kit, which is constructed and hosted on our purposefully built, media-friendly technology. Your press kit houses all your media materials in such a way it can be updated by anyone within minutes. Also, it allows you to log in at any time and see exactly what is happening with your campaign.

Once the foundation is laid, we use a multi-tiered media outreach approach to secure the media that would make a difference. Here’s a quick overview of our approach:

Pitching

Pitching

We research the media who should know about you from the relationships we have developed over the last 20+ years. We pitch you and your book to your customized media list by leveraging your expertise to ensure you are top of mind in their source list. We not only pitch you via email, but we also follow up with interested media with personal phone calls.

Monitoring

Monitoring

Our team has structures in place to monitor the news daily. We pitch the outlets and contacts who share your commitment and who are having conversations you should be a part of. We target media venues you would love to be featured in, and who should know about you.

Concierge

Concierge

We can get up to 100 incoming requests from the media each day. We are standing by on your behalf and when we see a lead that matches your needs, we pitch you and your book, weaving your expertise into what the media is working on. Further, our publicists cross-pitch you while they are conversing with the media.

In today’s crowded marketplace, a multi-tiered media outreach approach is essential to make the difference you are committed to making. We partner with you to:

  • Seed you as a go-to source for the media

  • Research media that should know about you

  • Fulfill the media’s immediate requests

Case Studies - Ken Honda

Case Study: Money and Happiness Expert and Author, Ken Honda

Objective: Create awareness for his brand and book in the US

Campaign Summary: Happy Zen Millionaire, Ken Honda is a best-selling self-development author in Japan, with book sales surpassing eight million copies since 2001. Ken hired Wasabi to publicize his “Happy Money” book in the US.

Results: Using our multiple outreach approaches we landed Ken 200+ placements including:

Case Studies - Ken Honda - Forbes
Case Studies - Ken Honda - Yahoo Finance
Case Studies - Ken Honda - CNBC
Case Studies - Ken Honda - Good Morning America
Case Studies - Ken Honda - Psychology Today
Case Studies - Ken Honda - Buzz Feed

How We Leverage Your Expertise to Powerfully Launch Your Book

Your well-established platform is ready for prime time.

  • You … value genuine discussions about pressing issues.
  • You … are a respected expert in your field.
  • You … have a message that inspires change.

We’ve created a win-win!

  • You get: your book in front of your target audience.

  • The media gets: the value your expertise provides for their audience.

Drew Gerber Wasabi

I Look Forward to Hearing From You

If you think we could be a good match, I’d love to learn about you and then hop on the phone to see what sparks.

Click on the button below to take our PR readiness quiz so we can learn about you, and sign up for a free 30-minute call with me.

TAKE THE PR READINESS QUIZ