Leverage Your Book to Build Your Brand with PR
Great books not only teach, inspire and motivate, they can be used to build an impactful brand. Whether you are publishing your first book or you have been published in the past, Wasabi Publicity can help you leverage your book to grow your business, attract a larger audience, and gain traction in a specific niche with PR.
Every book has the potential to be a media magnet. By strategically positioning your book and clearly communicating the value YOU bring to their audience, we can skillfully build you as an expert in your field while promoting your book and business.
We are as passionate about making a difference as YOU are — and we focus on top tier TV, print, and online media with significant reach to support you in empowering more people and changing the world.
If you’ve written a great book and you’d like to leverage it to get more visibility and build your brand, take our quiz to find out if you’re ready to launch a PR campaign.
Case Study: Financial Socialization Expert and President of Charleston Investment Advisors, LLC, Stephanie Mackara
Objective: Create awareness for her brand and book launch (4-month campaign)
Campaign Summary: Stephanie Mackara came to Wasabi Publicity to support the launch of her book, “Money Minded Families: How to Raise Financially Well Children.” She connected with us about two months before her book launch, which gave us several weeks of outreach and follow-up time to help her launch powerfully.
Results: Using our multiple outreach approaches, we landed Stephanie 30+ placements including:
The Trusted Source to Top Media
We are a trusted source to top media because we take the time to connect them with authors that have something valuable and unique to share with their audience.
Our team’s expertise and hands-on approach to securing targeted media placements is key to getting our client’s books into the hands of their ideal readers, and ultimately making the difference they’re committed to making.
Case Study: Anne Grady, Founder & President, Anne Grady Group
Objective: Create awareness for her brand and multiple book launches
Campaign Summary: Resilience expert Anne Grady is an author, entrepreneur, and internationally recognized speaker. Anne initially hired Wasabi Publicity for the launch of her first and second books, “52 Strategies for Life, Love, & Work,” and, “Strong Enough: Choosing Courage, Resilience, and Triumph.” We also worked on her newest (2020) book, “Mind Over Moment: Harness the Power of Resilience.”
Results: Using our multiple outreach approaches, we landed Anne 100+ placements including:
Our Approach
The biggest blind spot authors have when it comes to securing the media coverage they desire for their book is communicating what they want vs. communicating what the media wants. Clearly communicating the difference you make to the media’s audience is essential for a successful PR campaign. Our branding and messaging process compels you to think more deeply and critically about the value you bring, and how to best position your work and book.
Once your message is crafted, we create your online press kit, which is constructed and hosted on our purposefully built, media-friendly technology. Your press kit houses all your media materials in such a way it can be updated by anyone within minutes. Also, it allows you to log in at any time and see exactly what is happening with your campaign.
Once the foundation is laid, we use a multi-tiered media outreach approach to secure the media that would make a difference. Here’s a quick overview of our approach:
Pitching
We research the media who should know about you from the relationships we have developed over the last 20+ years. We pitch you and your book to your customized media list by leveraging your expertise to ensure you are top of mind in their source list. We not only pitch you via email, but we also follow up with interested media with personal phone calls.
Monitoring
Our team has structures in place to monitor the news daily. We pitch the outlets and contacts who share your commitment and who are having conversations you should be a part of. We target media venues you would love to be featured in, and who should know about you.
Concierge
We can get up to 100 incoming requests from the media each day. We are standing by on your behalf and when we see a lead that matches your needs, we pitch you and your book, weaving your expertise into what the media is working on. Further, our publicists cross-pitch you while they are conversing with the media.
In today’s crowded marketplace, a multi-tiered media outreach approach is essential to make the difference you are committed to making. We partner with you to:
Seed you as a go-to source for the media
Research media that should know about you
Fulfill the media’s immediate requests
Case Study: Money and Happiness Expert and Author, Ken Honda
Objective: Create awareness for his brand and book in the US
Campaign Summary: Happy Zen Millionaire, Ken Honda is a best-selling self-development author in Japan, with book sales surpassing eight million copies since 2001. Ken hired Wasabi to publicize his “Happy Money” book in the US.
Results: Using our multiple outreach approaches we landed Ken 200+ placements including:
How We Leverage Your Expertise to Powerfully Launch Your Book
Your well-established platform is ready for prime time.
- You … value genuine discussions about pressing issues.
- You … are a respected expert in your field.
- You … have a message that inspires change.
We’ve created a win-win!
You get: your book in front of your target audience.
The media gets: the value your expertise provides for their audience.