Who We Are
Recognized by PR Week and Good Morning America for our innovative business practices and growth, Wasabi Publicity combines groundbreaking grassroots marketing and sophisticated public relations to provide sought-after results. Founded by Drew Gerber and Michelle Tennant, Wasabi Publicity taps the minds of the PR industry’s best and brightest to create successful PR campaigns specifically tailored to fulfill our clients’ dreams.
Wasabi Publicity works with companies that strive to make a difference in the world— consistently placing them with top tier national media outlets. Our goal is simple: construct PR campaigns instilled with passion, creativity, and brilliance.
Your Wasabi team members will leverage their contacts into immediate PR opportunities for you, taking a multimedia approach. Not only are broadcast, radio and print on their radar screen, but also the online community, enabling you to have an international reach.
Because Wasabi Publicity has the relationships and focus with our pulse on the wire, we jump on breaking stories immediately to land you coverage. Not only are we working for you consistently to get your story out there, we are also monitoring time sensitive opportunities to get your name out there when a true expert is needed.
Examples of our success:
Our precise timing lands Dr. Jill Murray on Dr. Phil Segment.
With many of our clients, like relationship expert Dr. Jill Murray, it’s all about timing. She had the unique expertise, knowledge, and perspective ready; but the timing was never quite right for her to break out. When the Rhianna and Chris Brown fiasco surfaced in the media, we saw the perfect opportunity for our client to show her stuff. By taking advantage of a breaking news angle, Dr. Jill Murray landed Dr. Phil, and kept it going by landing other top tier media placements. She’s now a go-to relationship expert for the media.
Mystic Cool jumps up to #1 with our key changes to his branding.
When we took on stress elimination expert and Mystic Cool author Don Goewey as a client, Mystic Cool was just over 250,000 in Amazon’s sales rankings. After making key changes to his branding and messaging campaign, we landed a top tier media placement with Outside magazine. His ranking shot to just over 6,000 on Amazon, Mystic Cool became the #1 book in its category, and Don saw a dramatic increase in sales. There was only one thing holding him back, and after identifying it, we were able to link him with the media to astounding results.
What makes Wasabi different?
We are a cross between innovative grassroots marketing and sophisticated public relations. When called for, we create media partnerships, connect you to the appropriate spokespersons, develop contests, games, interactive events, suggest Internet strategies, and tap our creative minds to make the kind of happenings that the media seek. We’ve helped clients land a reality TV show, start a new global holiday, and we’ve trained corporate, government, and nonprofit staff to handle publicity crises.
Wasabi is effective because we focus on developing a relationship between your goals and public interest. We tell the media your story, create interesting news angles, and offer your quotes to the media while keeping the integrity of your image and message in place. In short, we help make you the news. Earned media campaigns are not unique. However, our services are distinct. The conversations we have with individual journalists provide our clients editorial coverage that builds public awareness and support. Enrolling our media contacts to cover news that makes a difference is our expertise— and our team is lauded as among the best in the nation.
PERSONALIZED & FLEXIBLE
Building relationships and linking our clients to the media are Wasabi’s passions. With over 25 years of experience, our team supports our clients by providing communication strategies, technology tools, and personalized outreach through key messaging. Crafted around results, our publicity campaigns maximize conversations with television producers, print reporters, Internet writers, radio talk show hosts, and more. Media campaigns can be targeted to international, national, regional, and specific target audiences to fit your media needs and goals. At times, we support large corporate communication teams; other times we are the whole team. Our team and partners take a personalized and flexible approach.
One of Wasabi’s specialties is telling your story to the media. Our team positions you as an expert and weaves your platform into breaking news. For clients seeking top tier name recognition and exposure, we link you to the media to make you their “go-to” resource again and again.
WASABI IS UNIQUE
In most cases, a PR firm will assign you to a team of three: one account executive who reviews your account from time to time, one phone caller, and one administrative assistant. Like media, PR firms turn over their staff quite a bit. Therefore, you often get people who are new to PR and unskilled with media.
Wasabi is not a traditional PR firm.
Since Wasabi employs a virtual team, our team members are happy and fulfilled, we rarely have turnover. Before we hire a new publicist at Wasabi, they must have a proven record of producing editorial placements with the media. This is the difference at Wasabi. You will not find this staff advantage combined with PR technology elsewhere. Wasabi has both experience and technology.