Sparking “Little” Aha Moments

Explain how to spark aha moments and you’ll get media coverage. I’m #SparkingAhaMoments with the White House today. You can too! Inside our annual pro bono work, Wasabi Publicity created the campaign and wrote this press release which contains links to children’s activities for year-long “Take Our Daughters and Sons to Work Day (TODASTW)” experiences. The TODASTW Foundation recently partnered with “Big Brothers Big Sisters of America” (BBBSA) and mentees aka “Littles” will be brought to work this year. The rest of the year (for the first time ever) there will be activity guides for inspiration summer, fall and winter. Here’s how to extend the lessons well beyond the big day from Working Mother magazine. The suggestions include creativity curriculum from Oscar-winning producer, Barnet Bain. He pulled activities from his book, “The Book of Doing and Being,” to spark aha moments in children and adults. Download the guides:

2016 Barnet Bain TODASTW Day Activity Book Grade School and Junior High

or

2016 Barnet Bain TODASTW Day Activity Book Teens and Adults

We also enrolled the GPS Girl to attend NBCUniversal’s TODASTW day. Millions created programs, took photos and inspired ‘aha’ moments in children. Consumer media like Arizona Central to trade media like Philanthropy New York covered #SparkingAhaMoments.

Other people in the news today inspiring “aha” moments include members of the women’s national soccer team who have won Olympic gold medals and a World Cup last year. They filed a federal complaint. It’s leaving many with discussion and insight, to say the least. (Fans of CareerGirls.org – also sponsors of the 2016 TODASTW #SparkingAhaMoments activity guides – would have something to say about this news.)

There are many newsmakers who spark aha moments. You can be one of them. Pick a seasonal news tie-in, like TODASTW Day, and tell your media contacts your insights. Then we’ll all be inspired by your tips, tools and aha stories.

 

By | 2017-11-24T10:46:45+00:00 April 1st, 2016|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at SearchPressKits.com.

2 Comments

  1. Haley November 24, 2017 at 2:17 pm - Reply

    I love the guides Barnet has put together. When I was a kid, my journal was my solace and creative space. As an adult, writing professionally was a natural fit for me. Now, my daughter has taken an interest in the work I do and I want to support her in having her own “aha moments.” I’m excited to use Barnet’s prompts with her!

  2. Diana Page Jordan November 24, 2017 at 9:24 pm - Reply

    These guides are gorgeous! While I wish Barnet Bain’s guides had been around when my sons were young, I found myself resonating with his work. Thinking back, it was natural for our older son to feel comfortable behind the mic, as both parents were on-the-air. Plus, I had a side-hustle of interviewing, and I created podcasts at home. But, it wasn’t until the day after our younger son graduated from college that I understood how deeply we communicate our passions. On that day, I asked him why he had become a scientist when the rest of us were in media. His reply came easily, “Mom, I grew up listening to you ask really smart people questions, and I realized that that was what made me feel alive – I want to ask questions, too.” As parents, the collaboration of ideas and joy with our children, is our greatest gift. I love Barnet Bain’s work for all ages!

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