So what are your goals for social networking? Are you trying to have the featured farm of the week in Farmville? Or are you trying to build your own empire and crime syndicate in Mafia Wars? Or could it be this: Are you trying to build awareness for your brand, product, book or self?

That’s what I thought!

With that said, my 5th social networking etiquette tip is this:

Be responsible — Not only for what you say, but for your time and your image. It will hurt your credibility if you tell people how busy you are and they see you taking those “Who am I?” and “5 Favorite” quizzes on Facebook every day. When you’re online assume everyone is watching and behave accordingly. If you have to, create a separate account for your crops and your crime family, and leave your brand out of it.