Redo & Recycle


Here’s what’s true. People think once they’ve pitched the media, if they’ve not heard yes or no, they’re finished pitching. WRONG! With media, think “instant redo” just like in this recycled Facebook video where my husband attempts a dirt bike climb up a very steep hill (remember, the video cam doesn’t quite capture HOW STEEP this climb really is). Enjoy watching it and then keep in mind, “redo & recycle” when your first pitch or press release doesn’t get the result you desire. Just like when we were kids, scream, “REDO!” By the way, he tried it a second time and went up the hill the second time just fine. But that video’s not as funny as this one. Enjoy! And don’t forget to recycle! I’m talking trash this time you all.



Filed under: Uncategorized Tagged: dirt bike crash, media attention, media pitching, media relations, off-road motorcycle

By | 2016-10-13T16:38:13+00:00 April 3rd, 2011|

About the Author:

For 30 years, Drew Gerber has been inspiring those who want to change the world. As the CEO of Wasabi Publicity, Inc., lauded by the likes of PR Week and Good Morning America, he sparks "aha" conversations that lead to personal and business success. His PR firm is known for landing clients on Dr. Phil, Oprah, Anderson Cooper, The Wall Street Journal, Inc., Entrepreneur, and other top media outlets. Wasabi Publicity lives to launch conversations that make a difference and change the world.

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