PR Your Way2018-10-09T16:07:07+00:00

PR YOUR WAY

Designed to give you the tools, support, and expertise you need for PR success, and – best of all – the flexibility to choose when and how you want to do PR.

How it works:

Building a Solid Foundation: Online Press Kit Assembly

$500.00 (one-time-only fee)

Since 2001, Wasabi Publicity has worked with hundreds of people just like you. Over the years, the one tool I see that consistently wins the day to land our clients those coveted national placements like Good Morning America, Forbes, Entrepreneur, The New York Times, etc. is an online press kit. And it’s NOT only media interviews! Solid online press kits have opened up speaking and spokesperson opportunities and increased sales. One of our clients even got offered their own TV show!

This is the first step on your journey…

Our seasoned writers and publicists will assemble your online press kit using your brilliant content. Your online press kit will capture and hold the media’s attention, ensuring everything they need is right at their fingertips and giving you confidence that you’re putting your best foot forward.

You only get one chance to make a first impression.

Here are the pages that will be included in your winning press kit:

  • Welcome ~ Designed for the media, including a custom-designed banner consistent with your brand.
  • About ~ Containing three professionally written versions of your bio: a byline bio, a broadcast bio, and a full-length bio.
  • Images ~ Housing your high-resolution photos for the media.
  • News and Story Ideas ~ Featuring multiple story angles for use when pitching the media.
  • Interview Questions ~ Featuring suggested interview questions for the media.
  • Media Coverage ~ Housing current and past media coverage to showcase to the media.
  • Contact ~ So the media can easily coordinate interviews.

Now, here’s where you get to make a choice. Below are three options, each designed to give you exactly what you want:

Visibility

$9700monthly
  • Database Inclusion
  • 24/7 Technology Access
  • Updates and Edits
  • PR Firm Virtual Representation
  • Monitoring Incoming Leads
  • Pitching Incoming Leads
  • Media Network Listing
  • Media Network Connection

Virtual PR Assistant

$19700monthly
  • Database Inclusion
  • 24/7 Technology Access
  • Updates and Edits
  • PR Firm Virtual Representation
  • Monitoring Incoming Leads
  • Pitching Incoming Leads
  • Media Network Listing
  • Media Network Connection

Media Matchmaker

$99700monthly
  • Database Inclusion
  • 24/7 Technology Access
  • Updates and Edits
  • PR Firm Virtual Representation
  • Monitoring Incoming Leads
  • Pitching Incoming Leads
  • Media Network Listing
  • Media Network Connection

OPTION 1: Visibility

Online PressKit 24/7 Subscription and Hosting
$97.00 monthly

One of the keys to your PR success is being where the media is looking. Your professional press kit is built on our media-friendly technology, which not only allows you to update your press kit easily, but also helps you be seen by the media as part of our online expert database – a database the media searches daily for story ideas. AND our press kits are known for ranking high in search engines!

Included in this option:

  • Database Inclusion
    We list your completed online press kit in SearchPressKits.com (our online expert database that the media searches daily) and PitchRate.com (our media connection service used by over 10,000 experts, publicists, and journalists).
  • 24/7 Technology Access
    We place your online press kit on our Online PressKit 24/7 technology so it can be sent as a link when pitching the media and found more easily by media searching online. We will provide you with your account information so you can log into your press kit at any time for editing purposes.
Choose this option & get started

OPTION 2: Virtual Representation

Online PressKit 24/7 Subscription and Hosting + Support
$197.00 monthly

Having your own publicist or PR firm taking media calls on your behalf allows you to stay focused on your work and only be interrupted when the media is ready for your brilliance – plus, it adds another layer of professionalism and credibility with the media, your peers, and your customers and clients.

Included in this option:

  • Everything in OPTION 1, plus…
  • Updates and Edits
    Our team will keep your press kit relevant by adding your newest media coverage, changing your contact information, and adding updated high-resolution photos anytime you provide them.
  • PR Firm Virtual Representation
    We’ll list our PR firm as the primary contact on your press kit. When members of the media contact you through your online press kit, our team will handle those requests on a first-level basis. When they’re ready to move forward with their interview or article, we’ll turn the relationship over to you so you can dazzle them!
Choose this option & get started

OPTION 3: Media Matchmaker

Online PressKit 24/7 Subscription and Hosting + Support + Publicist
$997.00 monthly

The media is constantly looking for amazing experts; however, much like the frustration of online dating, leads come through multiple feeds. It can be a full-time job just monitoring those.

We know you’re busy and carving out time for PR is tricky. With our Media Matchmaker program, you get a team of publicists keeping an eye out for your perfect media match.

This is a huge time-saver and allows you to focus on what’s important (your business) by having us take care of the media.

Wouldn’t you love to have a seasoned pro who is passionate about PR handling that side of things for you?

Included in this option:

  • Everything in OPTION 2, plus…
  • Monitoring and Pitching Incoming Leads
    At Wasabi, we can get up to 100 incoming requests from the media each day. When we see a lead that matches your needs, one of our publicists will pitch you and your expertise. We serve the media’s needs until they’re ready for you.
  • Media Network Listing
    We will add your press kit to ProfNet, an interactive community for journalists, editors, bloggers, and more. Your profile will be searchable for thousands of media professionals registered with PR Newswire.
  • Media Network Connection
    ProfNet has been connecting journalists and experts for 20 years. Each month we will send information about your expertise and direct quotes from you to ProfNet.
Choose this option & get started

No matter which option you chose from above, you can add an on-demand PR campaign at any time!

Our on-demand campaign gives you flexibility so you can do as many or as few media outreach campaigns as needed to achieve your goals.

Never miss another media-worthy opportunity again, like the launch of your book, a special event you’re hosting, or the chance to comment on a topic in the news that you know would be a perfect fit for you.

Have a question? We’re happy to chat with you about your PR needs! Schedule a call with Drew Gerber, Wasabi’s CEO and PR expert with 30+ years of experience here.