NEWS HOOKS Trump This

I won a debate challenge for my county once in high school. I talked about “CANtucky” as in Kentuckians can do anything. I guess the same is true for Donald Trump who continues to make himself known as a presidential contender. Such an interesting thing to watch. If you’re not riveted by this election process, well, then, I guess you’re not a big news geek like me.

News trumping others today:

> No vacays for the prez in charge, (tie it into health and why vacays are necessary for performance)

> Celebs + marriage (or divorce) = news hooks, like this one with Jennifer Aniston, (tie into relationship tips)

> Jon Stewart transitions, (tie into job transitions and career reinventions) and

> the Fantastic Four franchise might have angles for you, too. (Mmmm, perhaps why skip the movies and get outside instead.)

Whatever you do, don’t let your competition trump your news ops. Get yourself heard above the herd.

By | 2015-08-07T14:37:22+00:00 August 7th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post.

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