NEWS HOOKS So VIP

Are you “so VIP?” My uncle (may he rest in peace) used to say, “Anyone can be an expert 20 miles from home.” I say, the same goes with VIP status. It’s all how spin the story of your life and what you say to others about your life ~ especially 20 miles from your home (wink). So, go VIP or go home.

Today’s news includes celebs, politicians, athletes and other VIPs so tie your ‘bigness’ into their stories for bigger ‘bigging.’ (Shawne Duperon, a friend of mine who is a world-renowned media trainer and an award-winning producer says all the time, “Big ’em up, Michelle,” referring to bolstering a PR client’s platform and VIP status.)

‘Big’ yourself up by leading with your credentials, first. Then add sound bites, stories, statistics and tips to your news angles featuring these VIPs today:

> Bill Cosby (sexual abuse allegations)

> Pope Francis (says rich shouldn’t rule the world)

> Jared Fogle (lost 245 pounds; perfect spokesperson?)

> Donald Trump (wrong or right about immigrants?)

> Serena Williams (crushing it in tennis, again)

> George Osborne (increases living wage; cuts working-age benefit)

> Hillary Rodham Clinton (talkin’ ’bout other presidential hopefuls)

Today’s VIP headlines provide fodder for lots of experts: family counselors, lawyers, motivational speakers, authors on books about wealth, spiritual leaders, weight loss leaders, nutritionists, marketing pros, immigration specialists, political pundits, sports enthusiasts, tennis teachers, government workers, social activists and feminists. What can you say about your own VIP status in relationship to these news notables?

‘Big yourself up’ today and see your own VIP status soar.

By | 2016-10-13T16:37:57+00:00 July 8th, 2015|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at SearchPressKits.com.

Leave A Comment