Make Your Pitches Fit!

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Ever wonder how people land earned editorial mentions in major magazines? In this Woman’s Day article Wasabi Publicity client Pamela Yellen discusses not her book and product, “Bank On Yourself” but rather tips couples can use to be ‘financially fit’ in their marriage. See, if you focus on your book or product, media contacts will immediately send you to advertising. That’s fine … if you want to pay for advertising. However, if you’re trying to score the cherished “as quoted by” or if you want to be a go-to media source (which the public perceives as an endorsement), then give the magazine editors and TV producers something they can bite their teeth into: content their readers and viewers will salivate over. So, feed your media contacts a steady dose of ‘fit’ content. Another way of saying it, is educate and entertain them. Give them something that will make them stand-up and move. If you’re pitching angles that make a difference for the media contacts’ audiences, you know your stories are fit … and will be a fit. Happy spinning. This time I mean spinning stories, not Spinning at the gym – which I also love as you know ;-)

Filed under: Topics, Uncategorized Tagged: bank on yourself, how to do PR, how to get mentioned in magazines, how to get PR, landing magazine coverage, Michelle Tennant Nicholson, pamela yellen, PitchRate, pitchrate.com, scoring magazine coverage, spinning, spinning stories, wasabi publicity, woman’s day

By | 2016-10-13T16:38:09+00:00 May 14th, 2012|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post. Check out the clients she's currently pitching at SearchPressKits.com.

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