Have A Heart … Associate!

American Heart Association

Wasabi Publicity client, Carrie Woodward, a fitness expert,  had a heart attack during our client intake call. Doctors say she wouldn’t be here today had she not been exercising and eating right like she does … and teaches. During the call, I didn’t know she had a heart attack. In fact, she just seemed a bit tired in the call. Weeks later she told us the story and our team said, “Wow, let’s share that with the public as I’m sure it will inspire others.” And boy has it. It’s not only inspired media, it’s also inspired the American Heart Association creator of the “Go Red for Women” PR campaign.  This organization is known for spreading good information to women about how to prevent heart attacks. In fact, they featured the story once they heard about it. Read the article here. So, have a heart! Share your story with associations most likely to be inspired by your story. Share good news and you’ll find others sharing yours.

Filed under: Topics Tagged: american heart association, association pr, body evolution, carrie woodward, go red for women

By | 2016-10-13T16:38:08+00:00 February 5th, 2013|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post.

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