CBS Los Angeles

CBS Los Angeles

I love working with CBS Los Angeles. I’ve placed several segments with them and here’s the latest one with my client Landmark  and their spokesperson, Josselyne Herman Saccio. See the clip. So, is this blog post all about CBS LA or what? Nope. It’s about intimacy. That’s right. I wrote intimacy. The actual segment is about intimacy between spouses, but what about sweet talkin’ those media contacts of yours? How do you do it? Well, just like a spouse, you listen. See, most people pitch their media contacts ideas and forget to ask, “What do you need?” In this segment you’ll see our Wasabi Publicity client deliver three points: 1) Be willing to be surprised. 2) Throw away the script. 3) Risk something. Well, in PR you can actually use these same tips. Joss discusses an analogy of lovers in a movie. Well, how can you get ‘intimate’ with your media contacts? First, be willing to be surprised. What I mean, is they often want your call and don’t be surprised if they ask you for help on a completely different topic than what you’re calling about. They’ve got a job to do you and you’re low hanging fruit to a solution on the other end of the phone line! Secondly, forget your script. Listen to what your media friend is saying and honestly take a look to see if you can be or provide a source for what they’re researching, covering or investigating. Finally, if you’re not risking something every day, you’re simply not living. For more people than not, just picking up the phone or mailing a pretty card is risky business with media they love. Risk it. Send them love. That’s why they’re in business! They want to hear from their loyal readers, viewers and listeners. Let them know you’re alive and happy they’re alive too. And, that goes for you as well. I’m glad you’re there in cyberspace. Happy pitching!

Filed under: Topics Tagged: cbs los angeles, josselyne herman saccio, landmark, Michelle Tennant Nicholson, wasabi pr, wasabi publicity

By | 2016-10-13T16:38:06+00:00 August 30th, 2013|

About the Author:

Good Morning America Producer Mable Chan calls Michelle Tennant a “Five Star Publicist.” Tennant, a partner and executive publicist with Wasabi Publicity Inc., calls herself a “storyteller to the media.” Her passion is telling “truly good stories” and “exclusively representing people who make a positive difference in the world.” For 25+ years, media friends have solicited her help in crafting news stories by requesting sources, sound bites, and statistics. An award-winning writer, Michelle peppers campaigns with insight from her master’s degree in human development, BFA from a top 25 drama school, and expertise seeing PR transition from typewriters to Twitter. She’s either spinning stories or spinning at the gym. After hours, she savors the Smoky Mountains with her husband, Siberian Husky, and backyard chickens. Learn more about her work through her column at The Huffington Post.

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